Is virtual fitting brought by vr a key factor in e-commerce completely defeating traditional brick and mortar stores?

After the emergence of VR technology, the e-commerce platform seems to see the next generation of shopping platform.

Following Ali's launch of buy+ virtual scene shopping, a few days ago, Jingdong on-line mobile Jingdong fitting room, the function is based on artificial intelligence and simulation technology virtual fitting system, aims to solve the user online purchase of clothing encountered problems - try on the effect of rely on thinking, with the effect of rely on guessing, size selection rely on the feeling of the The problem. Merchants can easily and quickly import clothing information, and can adjust a variety of clothing parameters. In the future, this application will be rapidly upgraded to bring users a more convenient shopping experience.

Jingdong fitting room has been in the O'Shiley, Mark Warfield, British Jurassic, Jinba men's clothing, seven pi wolves and many other brand stores debut, the user can enter the merchant store on the cell phone to find the online fitting can be experienced.

, after entering the commodity page, the user can choose more than one piece of clothing "to join the trial", and then click "to try on", you can enter the Jingdong fitting room. After the user selects the right alternative goods, you can view the upper body with the effect. At the same time, the left side of the buyers of different genders to provide gender switching keys, and for trying on the effect of satisfactory clothing, you can directly click on the left side of the "want to buy" to add to the shopping cart.

It is reported that the Jingdong fitting room has supported a large number of clothing, cross-store personalized collocation, the future with the addition of more stores and user habits, there will be more rich clothing for users to try on, and according to the proportion of each person's body to achieve the private customization. Jingdong introduced, in the management background, merchants do not need special skills, you can easily put their flat commodity photos three-dimensional, to join the fitting room. And merchants can conveniently adjust the clothing size, such as clothing length, sleeve length; can also be adjusted to the details, including the degree of tightness, neck, shoulder adjustment, sleeve cuff adjustment, chest, waist, hip elasticity, hem unfolding, hem shape, collar height, rear collar curvature, back collar unfolding, folding degree, three-dimensional degree of a number of parameters, can be described as meticulous.

Another innovation of Jingdong's fitting room is that merchants can customize clothing attributes for multi-layer matching, such as defining a top as "women's clothing - top - second layer". Through this internal and external levels of collocation test, you can try to make the optimal material effect, save after satisfaction, to achieve "what you see is what you get". This has a hierarchical, three-dimensional sense of the display effect, more than the previous flat mapping is more rich, vivid. And, this function is not difficult to operate, a little bit of art or design experience, you can complete the production of clothing within a few minutes, the background system can be very efficient import.

It is understood that the technical implementation, Jingdong did not rely on traditional 3D modeling technology, because the traditional 3D modeling cost is high, this cost is not possible to pass on to merchants or partners, which leads to the virtual fitting technology is difficult to popularize and spread. And Jingdong's response is to use 2.5D technology, it is Jingdong has independent intellectual property rights of the patent, can be for irregular objects to identify the measurement, a flat picture into a flat three-dimensional effect, 2.5D display, will greatly reduce the cost, reduce the burden of merchants, and promote the popularization of the application.

A practical virtual fitting business solution should have good personalized fitting effect, simple user interaction, low operating costs of the three characteristics. Jingdong fitting room is also from the intelligent and simulation of the two technical direction, to solve the personalized virtual fitting function and commercialization requirements, ease of use, low cost, is the industry closer to commercialization of one of the solutions.

In the future, in addition to the clothing matching function that is already on line, Jingdong fitting room has also been equipped with a customized avatar through the user's self-timer, and according to the user's own height, weight, waist, and other parameters, so that the model personalized matching, and more details of a number of parameters can be customized to adjust, including the shoulder width, chest, arm circumference, arm length, hip circumference, leg circumference, leg length, and many other parameters. In addition, users can also make background adjustment and pose adjustment. Once the user generated their own personalized model, it can be saved as a file, in the future product recommendation page, Jingdong will automatically recommend clothing that meets the characteristics of the buyer's body, so that the user's purchase is more satisfactory and efficient, but also increase the accuracy of the merchant's product display to improve the promotional effect.

Weng Zhi, chief technology consultant of Jingdong Group, said: "The original user's customary way of purchasing is to go to the physical store to store, with the development of the Internet, it has become anytime, anywhere, convenient for the user to save time; we will utilize the virtual way of VR, AR, etc., to give the user the feeling of shopping in the store offline, and friends can also interact with each other, so that online shopping experience surpasses offline shopping experience, so that users can enjoy the shopping experience. online shopping in the experience beyond offline, which is the direction of our efforts."