What do TOC and TOB industries mean?

ToB is aimed at enterprises and toC is aimed at individuals.

Take the toB model as an example, such as 1688. The mode positioning of 1688 is aimed at the wholesale of commodities, and the sellers are mostly domestic manufacturers, both enterprise users and suppliers.

Its sellers are all small businesses, and there is a demand for wholesale goods. 1688 through wholesale sales of small profits but quick turnover, so that small businesses can make greater profits after purchasing. Strictly speaking, the mode belongs to BtoB, that is, business to business.

The service level of the platform to merchants is more to help them maximize their benefits, such as increasing sales, finding more customers, providing financial support, and approving qualifications. Let the platform become an important sales channel for businesses.

Take Baidu Search, Baidu Post Bar and Baidu Know as examples. These Internet applications are all toC models, and their own positioning is to serve all individual users to obtain the information they want on these applications. For individuals, toC application pays more attention to user experience, that is, UX/UE concept.

At the same time, while providing information help for individual users, it can also enhance the value for users. Let users not only get help here, but also help others. Enhance the sense of belonging of individual users, so that users have a certain dependence on products.

Moreover, toC users are mass users, and basically they can get services without spending money. ToB's products are aimed at enterprise users, so it costs a lot of money to get any valuable information or items.

Extended data

After all, ToB's products save users money. Basically, we can't find people who decide life and death in one step, but we can find people who influence life and death. This person can't become our customer in one step, but we can gradually infiltrate and raise it first!

ToB enterprises have existed for a long time. When we develop ToC business on a large scale, we often cooperate with ToB enterprises. The most common ones are: Union League and Maggie Data, both of which are data service providers.

Common ASO service providers often hold various online and offline app operation exchange meetings and contact app operators in a large area. When operators need to brush the list or comment, they will contact the ASO service provider with a high probability. After all, after an activity, everyone had dinner together, and the offline touch was much higher than the online one.

Although such companies can't directly contact the CEO or director of the company and the direct customers who are responsible for saving money, they usually contact the real user groups within the company.