What is the reason for the serious decrease of 202 1 Taobao traffic?

Decline of toll flow

Such as Taobao Direct, Smart Diamond, taobao guest, Live Broadcast, etc. If the promotion strategy is not controlled, the traffic will easily drop, such as direct rollover, which will directly affect other free traffic. The change of toll flow includes increase and decrease. For example, the customer traffic of my previous customer store Taobao increased greatly, but the subsequent traffic and sales volume were damaged. The main problem is that the traffic of Taobao customers suddenly flows in due to the weakening of crowd labels, resulting in the follow-up effect.

Decline in store level

As the main treasure entered the recession period, the new main promotion funds were not washed away immediately, the level of the store declined, and the flow of the store decreased.

If the industry finds that the store traffic has plummeted, it must pay attention to the above points. If this is the case, the industry must work out a solution immediately.

Taobao is a large-scale online retail and business circle in the Asia-Pacific region, which was founded by Alibaba Group in May 2003.

Taobao is a popular online shopping and retail platform in China, with nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online goods has exceeded 800 million every day, with an average of 48,000 items sold every minute.

By the end of 20 1 1, the daily turnover of Taobao reached 4.38 billion yuan, creating 2.708 million direct and sufficient employment opportunities.