What is the strategy of short video marketing model?

1, focus on the circle and communicate deeply. Each video aggregates an energy magnetic field from the back of the media KOL. People with the same label will get together because of their interests, hobbies and concerns. While finding their own fans and traffic, they also found channels to communicate with target users, which can quickly enhance brand awareness and trust. 2. Blend scenes and sublimate emotions. Short video marketing takes place in specific scenes, real people leaving the country, real people expressing themselves and real people feeling. It is no longer a simple implantation, but produces original content around the product/brand and the original style and tonality of the media, which can display the brand/product more completely and arouse the discussion of users. 3, the combination of sound and painting, creative crowdsourcing. Short video content is easy to manufacture and share, with low production cost and short production cycle, which has changed the problem that traditional video marketing is difficult to use on a large scale and spread pain points. The emergence of high-quality PUGC content creators has given brands/products thousands of opportunities to interpret, allowing brands to focus on sound volume and form topics in a short time. 4, fat tail effect, easy to spread. At 20 13 and 20 14, users watched about 13 clips a day. But now a person has to watch more than 30 paragraphs a day, and it is even faster in Aauto to watch more than 100 paragraphs, with an average of 60 minutes a day. So the so-called fat tail means that users will stay there for a lot of time, which will become very valuable for the launch of enterprises. If I can put it according to the user's language, I can accumulate a large number of users.