Traditional Culture Encyclopedia - Traditional festivals - What's the difference between JD.COM and Tmall?

What's the difference between JD.COM and Tmall?

The operating modes of JD.COM and Tmall are different as follows:

First, JD. The business model of COM

1, to obtain large-scale sales at low prices or even at the expense of gross profit margin, so as to obtain profits;

2. Virtual store rental fee: store rental, product landing fee and transaction fee;

3. Advertising fees;

4. Profit from the manufacturer's kickbacks and other subsidies.

Second, Tmall's operating model.

1, annual technical service fee and real-time deduction technical service fee;

2. Advertising revenue and keyword bidding fees;

3. Software and service costs;

4. Tmall Mall itself does not participate in the sales and service of goods, and the seller is responsible for the sales, distribution and after-sales service of goods, which greatly reduces the distribution and after-sales service cost of Taobao Mall.

About tmall

Tmall, formerly known as Taobao Mall, is a comprehensive shopping website. On the morning of 20 12, 1,1,Taobao Mall officially announced its name change to "Tmall".

20 12 On March 29th, Tmall released a brand-new Logo image. 2012165438+1October10/day, Tmall made a fortune on Singles' Day, claiming to sell 13 hours/0/0 billion yuan, setting a world record. Tmall is a new B2C (business-to-consumer) created by Ma Yun Taobao. It integrates thousands of brands and manufacturers to provide one-stop solutions for businesses and consumers. Provide goods 100% quality assurance, after-sales service for 7 days without reason to return goods, cash back shopping points and other quality services. 201April 19, Ali Group announced the official launch of Tmall International, providing domestic consumers with overseas direct imports.

Source: Baidu Encyclopedia: Tmall

About JD.COM.

China self-operated e-commerce enterprise (stock code: JD) was founded by Liu, Chairman and CEO of the Group. Its subsidiaries include JD.COM Mall, JD Finance, Paipai.com, JD Smart, O2O and overseas business department. In 20 13, virtual operator license was officially obtained. On May 20 14, it was officially listed on Nasdaq Stock Exchange. On June 20 16, we reached a deep strategic cooperation with Wal-Mart, and 1 store was merged into JD.COM.

Source: Baidu Encyclopedia: JD.COM