Investigation report on automobile industry in Fan Wenxuan: 2 articles.

An investigation report is an article that reflects the results of investigation and study on a certain issue, an event or an aspect. It expounds its own views through facts, evaluates the respondents, clarifies its significance, or explains some truth from summing up experience. How to write the investigation report? I selected some excellent model essays about the investigation report. Let's have a look.

Automobile market survey report

The automobile market research report mainly investigates, analyzes and compares the main contents and supporting conditions of automobile market research, resource supply, construction scale, process route, equipment selection, environmental impact, fund raising and profitability. And predict the possible financial, economic and social impact after the completion of the project, so as to put forward suggestions on whether the automobile project is worth investing and how to carry out construction, and provide basis for project decision-making. Feasibility study has the characteristics of predictability, fairness, reliability and scientificity. Automobile research report is a decisive work before determining the construction project, and it is a scientific method for comprehensive technical and economic analysis and demonstration of the proposed project before making the automobile investment decision. In investment management, feasibility study refers to the investigation, analysis and comparison of the nature, society, economy and technology related to the proposed project, and predicts the social and economic benefits after completion.

Market research report is an information management scheme that uses scientific methods to collect and sort out all kinds of intelligence, information and data related to enterprise marketing purposefully and systematically, and analyzes and judges the collected data and summarized intelligence on the basis of investigation, so as to provide basis for enterprise marketing decision. Real estate market research report is a commodity object characterized by real estate, which systematically collects, sorts out, records and analyzes relevant market information, and then studies and forecasts the real estate market. ZUI is a professional method serving marketing decision-making.

Core content

The core of the automobile market research report is to reflect and analyze objective facts realistically. The research report mainly includes two parts: one is investigation, and the other is research. The investigation should go deep into reality and accurately reflect the objective facts. Without subjective imagination, understand things as they are and possess materials in detail. Research, that is, on the basis of grasping objective facts, carefully analyzes and thoroughly reveals the essence of things. As for the countermeasures, some opinions can be put forward in the research report, but they are not the main ones. Because the formulation of countermeasures is an in-depth, complex and comprehensive research process, whether the countermeasures put forward in the research report are adopted or promoted to policies must be pre-evaluated by policies.

Automobile market survey report

Through the investigation of nearly 100 dealers, it is found that dealers expect micro-electric vehicles to be legalized and the consumer groups to be younger.

Shandong Province, as the main market for the production and sales of micro electric vehicles, produced 1.22 million vehicles in May this year, which has reached 60% of the total output last year. Since its birth in 2009, micro-electric vehicles have experienced the initial stage of barbaric growth. Facing the growing market demand, major car companies are paying more and more attention to channel network layout while increasing investment to expand production capacity.

As an intermediate link between car companies and consumers, dealers have a certain perception of the problems existing in the market, and also have some views on consumer demand and product quality. Therefore, through the investigation of more than 0/00 dealers in China, this paper aims at the current brand awareness, distribution environment and consumer market demand, and provides reference for the subsequent upgrading direction and development trend of micro electric vehicles. The survey found that dealers expect micro-electric vehicles to be legalized on the road, and at the same time, the consumer groups are younger. In addition, in terms of brand loyalty and product awareness, the survey also found interesting findings.

Consumer Watch: New Demand Appears in the Market

Consumer groups tend to be younger.

Among the 100 dealers who participated in the survey, 72% said that if the policy allows licensing, consumers will go to licensing because they can legally go on the road, and 28% of dealers think that consumers will not go to licensing for two reasons: First, licensing is more troublesome; Second, traffic violations will be fined after licensing.

In terms of breakdown, dealers expect micro-electric vehicles to obtain licenses and legally go on the road. At the same time, dealers believe that most consumers can also accept the license plate of vehicles.

However, as far as the existing advantages of micro-electric vehicles are concerned, nearly 60% of dealers believe that no driver's license is the main advantage. On the one hand, dealers judge that consumers are willing to license vehicles, on the other hand, drivers are unwilling or unable to get driver's licenses. This reflects a problem of micro-electric vehicles at present: the qualifications and conditions of drivers are not completely matched with the products. Therefore, once the regulatory authorities require drivers of micro-electric vehicles to apply for a driver's license, it will affect the sales of this category. In addition, many factors are involved in the multi-choice questionnaire, among which saving money (accounting for about 65,438+06% of the total number of options), simple driving (accounting for about 65,438+03% of the total number of options) and convenience and compactness (accounting for about 65,438+02% of the total number of options) have also become the advantages of some dealers, but the characteristics of comfort and quietness cannot be generally recognized by dealers.

Brand awareness: dealers have certain loyalty.

The survey found that nearly 40% dealers only represent one brand, and another 36% dealers represent two brands. In our interview, the sales executives of many manufacturers said that dealers are not excluded from acting as agents for other brands, but at the same time, the brands they act for should also have a complementary relationship with their own brands. If it is an alternative relationship, they can't accept it. In this case, most dealers are loyal to one or two dealers.

More than half of the dealers have approved the overall evaluation of the micro-electric vehicles sold. Among them, in the evaluation system with a full score of 65,438+00, 55% of dealers rated the models at 8-9, and even 7% gave full marks to the models sold, which shows that the overall performance of electric vehicles is still satisfactory to most dealers. Correspondingly, 4% dealers are not satisfied with the models sold.

Product improvement space: cruising range needs to be improved.

In all the votes of dealers for mini-cars, among the nine aspects mentioned in the questionnaire (cruising range, product quality, comfort, intelligence, product configuration, appearance, handling, speed and appearance), the aspects that dealers are dissatisfied with the products (that is, the parts that have great room for improvement in the dealer's view) are mainly concentrated in: driving range, product quality, comfort and intelligence. Among them, cruising range is the part that most dealers think needs to be improved, while small space is accepted by most people. Among the valid questionnaires of nearly 100 people, only 1 1 dealers think that the space of micro-electric vehicles needs to be improved, because this is also the characteristic of micro-electric vehicles after all.

In view of the fierce competition in the current mini-electric vehicle market, the sampling survey found that more than half of the dealers think that the current market competition is very fierce, among which 16% dealers think that there is excessive competition, 38% dealers think that there is some competition, and only 6% dealers think that there is no competition. Low-cost investment and high return on investment have intensified the competition in the micro-electric vehicle market.

At present, among the 100 dealers who participated in the questionnaire, more than 60% said that they expected the manufacturers to give preferential prices to pick up the cars. Because at present, in the whole cost of dealers, the proportion of car booking cost is there. Therefore, dealers expect to control the overall cost by reducing the cost of car booking, so as to realize the circulation of funds and improve the rate of return. In addition, maintenance support, sales training and sales rebate are also the manufacturer's support that dealers expect.

The above analysis, as well as the pre-judgment of car companies and dealers, is a clear direction for micro-electric vehicles to be licensed and drivers to have certificates. This means that there is no need for a license plate as a factor to promote consumers to buy a car, and consumers may be younger and more educated. Car companies and dealers should be prepared in this regard. Therefore, as the residual price and use cost, which are the main factors affecting potential consumers, it is necessary for car companies to continuously upgrade their product technology and produce more cost-effective models to match the emerging new demands of subsequent consumers. At the same time, dealers and car companies are also required to jointly launch more preferential activities to benefit consumers.