Dong Mingzhu Lei Jun renewed his gambling contract. Where is the gap between traditional manufacturing and Internet?

There are some gaps between traditional manufacturing and the Internet.

1, the means to attract users are different.

If traditional manufacturing wants to attract customers, it often depends on quality. As long as the quality of your products is excellent, consumers will feel good after using them. Then your products will have great competitiveness and accumulate more popularity. Through this way of word of mouth, the products have been promoted.

Gree is such a model. Gree rarely advertises and speaks by quality. For example, I want to buy an air conditioner, and my neighbor recommended the air conditioner produced by Gree. He said that his air conditioner is a Gree brand. It has been used for four or five years, and the quality is still very good. Traditional manufacturing products can be sold, which is the way of word of mouth.

The Internet is more about marketing, attracting customers through various press conferences and various media advertisements. Internet is much stronger than traditional manufacturing in marketing mode. Through the survey of big data, the Internet has a better understanding of consumers' preferences. They know what products consumers like, and then produce goods according to their preferences.

Xiaomi is a typical Internet marketing. Since the first generation of millet products, many marketing activities have been held every year, and advertisements have been made on TV networks. With the rapid spread of the Internet, it soon attracted many customers.

2. Different business models.

Traditional manufacturing industry is a real economy, which needs a lot of resources, factories and manpower to run the manufacturing industry. In this way, the cost will be great. The Internet is a virtual economy, relying more on the Internet as an online way, with less investment in online operation and far lower cost than manufacturing.