Xiu Shui tea chairman Wen Yan's story of self-improvement

Xiu Shui tea chairman Wen Yan self-improvement story

Perseverance, do not give up

She is the chairman of the board of directors and general manager of Jiangxi Province Xiu Shui tea industry limited company - Wen Yan. Affectionate smile and elegant temperament is to see the first impression of the chairman of the board of directors of the Wen Yan, after some in-depth conversation, but also for her tenacity, perseverance and that a strong sense of social responsibility convinced.

A few twists and turns, and finally find a good product. 1992, Wen Yan east to study in Japan, in the work-study time found that many local people are drinking a kind of tea from China. A local old man suggested that Wen Yan could buy this tea from China for those in need during his vacation. However, after returning home from vacation, Wen Yan failed to find the so-called divine tea after several efforts.

In 1996, Wen Yan returned to China, at first helping her sister to manage a restaurant, and then began her own entrepreneurial journey. During this period, no matter which agent's product, she was able to open up a market with her own efforts. A chance encounter, a friend from Xiushui inadvertently talked about a local tea. Wen Yan heard, a heartbeat, this tea is whether the tea is their own in Japan during the study period had been looking for the tea? Hearing this news, Wen Yan did not impulse, Wen Yan's father was just diagnosed with diabetes, in Wen Yan's father tried a month later, the results are gratifying. The product was specially designed to get the Institute of Science to test, and did not find any Western medicine ingredients.

Qingqian divine tea brand series of health tea is a rare plant Qingqian willow leaf as the main raw material. Green money willow tree grows in the beautiful scenery, by the mountains and water in Jiangxi Province, Xiushui County, cloudy Mufu mountain, it is two or three million years ago, the Quaternary glacial period of the relics of the tree, tall and straight trunk sucking the essence of the earth, infiltrated with the aura of the landscape, branches and leaves, lush, covered in the elevation of 400 meters in the gullies and slopes of the broad-leaved forests. For thousands of years, the local people have been taking the leaves of the willow tree to make tea for drinking, because it can get rid of diseases and prolong life, known as "divine tea". Almost all local people are very healthy and long-lived, and it is a famous longevity village in Jiangxi Province. In the 1980s, senior agronomist Professor Shu Huiguo to the local agricultural resources survey found that this phenomenon, especially the organization of medical and agronomic experts set up a group, and did further research, the results show that the green willow tree on high blood sugar, high blood pressure, hypertension, hyperlipidemia has a very good prevention and treatment, and then applied for a national invention patent, and transferred to the local government. Later, this important resource has caused a high degree of concern in the agricultural and medical circles in Jiangxi Province, and included in the seventh five-year plan of the Jiangxi Provincial Government in the scientific research projects, after 12 years of scientific research, the group finally succeeded in the use of modern scientific means to develop health care tea with the green willow leaf as the main raw material.

In the early 90's, the product was formally shaped to "lowering sugar tea, lowering blood pressure tea, lowering fat tea, weight loss tea" series to the market, from the willow out of the Shufu mountains, on the road of industrialization. The primitive, natural, simple and mysterious willow is more and more recognized by the world. At present, it has become the designated tea for high-end meetings and activities at home and abroad, and the tea has been designated as the designated gift for the royal family of China-Cambodia diplomatic relations, the designated goods for Mozambique Sports Delegation of the Olympic Games, the designated gift for foreign activities of Chinese and foreign news agencies, the organizing committee of the Global Chinese Talent Audition designated as the designated tea for the audition, the designated tea for the World Chinese Chamber of Commerce Fellowship Meeting, the special gift tea for the "Recreational and Cultural Guidance Center for the Old Cadres of the Central Authorities" of the China Geriatrics and Elderly Health Care Association. The special gift tea for the "Central Cadre Recreation and Cultural Guidance Center for Elderly Cadres".

However, Wen Yan's efforts did not save the difficult situation of the enterprise, but instead attracted more tribulations. Some misguided people began to counterfeit their packaging, leading to the exposure of the product and the closure of the enterprise. At this time, Wen Yan is still firm in their own ideas, in the original enterprise more and more recessionary special period, she invested a lot of money to buy the enterprise's 70% of the debt, and through the legal process will eventually be acquired.

Nirvana Phoenix, finally reborn. 2005, the end of August, Wen Yan will finally be the original Xiu Shui tea group of companies eventually acquired the reconstruction of Jiangxi Province Xiu Shui tea industry Co. However, the acquisition of the enterprise has just been completed, but he fell ill. On the one hand, Wen Yan led his team to actively deal with customer complaints, try to eliminate the negative impact of exposure; on the other hand, actively cooperate with the doctor's treatment.

After the pain of nirvana, Wen Yan finally overcame the disease, and the business situation has been greatly reversed, both her own or XiuShuiShenTea finally get a new life.

Tea business, responsibility first. 2011, held in Shanghai, the International Tea Expo, Xiu Shui tea won the gold medal in the category of health tea. At the same time, Xiushui tea also got the Dutch Ministry of Health testing recognized for its sales in the EU market to get a pass ......

Recalling the hardships of the past, Wen Yan's greatest feeling is gratitude, "Thanks to all those who have helped me, but also thanks to the ones I have experienced! bumps and tribulations, it is they who made me grow up and made me persist step by step until today." In the future planning, punch capsule health products, a new national class of drugs, health drinks, Xiu Shui Shencha will be committed to building the world's three high people's health drinks brand.

Wen Yan often say: "Tea has a thousand ways, tea aroma will tell you, what is a person? What is business?" In the tea ceremony in the business, in the responsibility to seek development. Enterprise development at the same time, Wen Yan is convinced that social responsibility and enterprise development **** born, with a sense of social responsibility of the enterprise in order to be stronger and bigger, and enterprises and entrepreneurs to feed the community, take the lead in the fulfillment of corporate social responsibility should be a conscious behavior.

The Beginning and End of Branding

As the saying goes, "tea, tea, tea, tea, tea, tea, tea, tea, tea, tea, tea, tea in the daily life of the Chinese people can be said to play a pivotal role. In people's traditional concept, tea can be broadly categorized into six types: black tea, black tea, green tea, green tea, white tea and yellow tea. According to different seasons and personal preferences, people can choose their own tea to drink. On the one hand, to meet the needs of people to quench their thirst and refreshment, on the other hand, to achieve the effect of health care, can be said to be two birds with one stone.

Chinese people have been drinking tea for a long time, and the benefits of drinking tea need not be mentioned. In recent years, as people's living standards continue to improve, more and more people are beginning to pay attention to daily health care. Driven by such a market demand, functional health care tea into the people's line of sight, and become a new favorite in the market, different from the previous six kinds of tea. During this period, Jiangxi Province, Xiu Shui produced Xiu Shui tea through the advantages of origin, unique business philosophy and investment in research and development, from the many health care tea brands stand out, become a brand in this field of eye-catching, for people to choose health care tea to provide a new choice.

Mentioning the emergence of this new thing of health care tea, Wen Yan has her own insights, she summarized the reasons for the emergence of this tea from the perspective of health care, and at the same time from the macro-economic aspects of the development of this industry to the national economy and health to bring the contribution of the significance of. First of all, in Wen Yan's opinion, compared with the past when people were sick and then treated, people now pay more attention to health care and health maintenance. This conceptual change provides an objective basis for the emergence of health tea. It can be said that the national demand has contributed to the emergence and development of this industry, providing new ideas for people's health care. Secondly, it is often said that medicine is three times poisonous, if you can improve your health through natural ingredients, it is not a bad choice. Compared with medicines, health tea is made from medicinal and food herbs, with relatively few side effects and a wide range of people, and is therefore welcomed and recognized by the people. As an important force in the national economy, the development of health tea industry undoubtedly promotes the development of social economy and the improvement of people's living standard. The development of some big brands provides employment opportunities for people and improves the employment environment. From this point of view, this industry not only contributes to the national health, but also from the economic level to create new opportunities for the nation.

The Way of the Tea Ceremony

However, with the development of the industry, the intensification of some disordered competition and the definition of the fuzzy, but also from a certain level for the health of the tea industry has brought confusion. Talking about this topic, Wen Yan believes that due to the functional health care tea drinks and general tea is different, can not be fully attributed to the field of food, but also can not be classified as a drug, so the boundaries of the fuzzy, resulting in the development of health care tea drinks is limited to a seam. At the same time, the vicious competition of products in the same field, often exaggerating the functional role of the product, misleading consumers, and the level of the product ` good and bad, will also to a certain extent to combat the development of this industry. However, in terms of long-term development, Wen Yan is still full of confidence. She said: "With the improvement of people's living standards and the people's health care awareness, the overall market potential is very large, the prospect is good, the market is bullish."

Speaking of the health care tea industry, Wen Yan recalled the past experience. Unexpectedly, she was studying in Japan before coming into contact with the health tea this new thing. Japanese people pay attention to health care, advocate nature, and pay attention to health tea earlier. Some of the health tea from China into the Japanese market, the price is not very cheap, in that the Chinese people do not have today's health care awareness, China's health tea can be said to be a wall of flowers outside the wall. Such an impact, so that Wen Yan felt the huge market potential, determined to enter this industry, so that the Chinese people can also have the opportunity to enjoy the efficacy of health tea. Now, as the chairman and general manager of Jiangxi Province Xiushui Tea Industry Co., Ltd, Wen Yan Xiushui this place has very deep feelings. People who love tea know that Xiushui is one of the famous tea areas in the south of China. As early as in the Tang Dynasty, tea production, is the origin and main production area of Ning Hong tea. The famous Northern Song Dynasty lyricist Huang Tingjian wrote in "Send new tea with the Southern Zen Master", "Peony baked ripe fragrant tea, can heal the sick eyes. Because of the sweet wild food, chat sends the king of the law family. Visible Xiushui region of tea, from ancient times to the present are famous throughout the world. Xiushui tea and why is called tea? Wen Yan gave the answer. It turns out that the "divine tea" is a common name given by local residents. Xiu Shui area people use the leaves of the willow tree to make water and tea to drink, has a history of thousands of years. Such a habit of life, so that the people here live a long and healthy life, so the name of this tea to the divine tea. Different from the usual tea tree in people's imagination, the willow is not a low shrub, but a tall deciduous tree. All these differences make Xiu Shui tea different from ordinary tea, together with other medicinal herbs, to achieve the effect of health care.

The success of Xiu Shui tea has made Wen Yan more focused on giving back to the community. In recent years, she has organized several charity events, participated in earthquake relief, joined the post-disaster reconstruction, funding for poor college students, for primary and secondary schools to provide "Disciple's Rules" to promote traditional culture. Through the conversation, Wen Yan not only introduced the development status of the health tea industry and the product characteristics of Xiushui tea, but also showed her deep understanding of word of mouth and branding.