What's the name of the advertising picture? -Where are the banner ads? What's the role? ?

What does the banner picture mean? Banner pictures mainly refer to navigation pictures of web pages.

Bannard. It is the earliest and most common form of online advertising. Banner advertising, also known as banner advertising, is a rectangular bulletin board across the web page. When users click on these banners, they can usually receive advertisers' web pages.

Introduction:

The size is 480*60 pixels, that is, 233*30 pixels. Generally, it is an image file in GIF format. You can use static graphics or animated images in SWF.

In addition to the common GIF format, the emerging Rich_edia_anner (rich media banner) can give banners stronger expressive force and interactive content, but it generally needs the support of browser plug-ins used by users. Banner is generally translated into banner advertisements, banner advertisements and so on.

What is a banner picture? A banner picture mainly refers to the navigation picture of a webpage, which usually reflects the central theme of the website and consists of a background picture, a LOGO and a slogan (or unit).

In a website, banner pictures are in the most conspicuous position, usually near the center at the top of the homepage of the website, occupying about 30% of the current page.

Banner can also be used as an advertising space, and placing advertisements in the most eye-catching position is also one of the main forms of online advertising. Generally, image files in GIF format can be used, static graphics can be used, and multi-frame images can be spliced into animated images. Banner ads that switch regularly can bring more benefits to the website.

Extended data:

Use of banners

：

1, banner advertisement

Banner advertising, banner advertising (the main form of online advertising, generally using GIF format image files, you can use static graphics, you can also use multi-frame images to splice into animated images)

2. Flag

John Carrier Shurbanna Pard. John held our school flag in the parade.

Step 3: Flag

Banner (hung in the street or in a parade)

Welcome the flag bearer from the company. Welcome banners are hung on the balcony.

Step 4 headline

A full-page title (in a newspaper).

References:

-banners

Where is the banner advertisement? What's the role? ? Flag, also known as banner, is a picture showing the advertising content of merchants, which is placed on the advertiser's page and is the most basic advertising form in Internet advertising. The standard size is 480x60 pixels, generally image files in GIF and JPG formats.

A picture showing the advertiser's content is placed on the advertiser's page, usually with a size of 468*60, usually animated. Generally not more than 12K.

It can be a banner advertisement on a web page, a flag used in a parade, or the title of a newspaper or magazine. Banners mainly reflect the central intention and vividly express the most important emotional thoughts or propaganda centers.

When we open the website page, we will see banner pictures with rich colors, different patterns and different sizes. Banner's design size is determined by the design specifications of the website itself and the specifications of the advertising pictures. It can be said that its design specifications are not fixed. Although there are no strict rules on the design size of banner, from the analysis of the page specifications designed by banner on the website, the following are the banner advertising spaces recommended by Bian Xiao.

Judging from the advertising position of the website page

Advertising size in web pages:

1. The top right of the home page, size 120*60.

2. Banner at the top of the home page, size 468*60.

3. Banner at the top of home page, size 760*60

4. The banner in the middle of the home page is 580*60.

5. Banner at the top of the inner page, with the size of 468*60.

6. Banner at the top of inner page, size 760*60

7. The upper left of the inner page, with the size of 150*60 or 300*300.

8. Download the address page with the size of 560*60 or 468*60.

9. Banner at the bottom of the inner page, size 760*60.

10. Left floating, size 80*80 or 100* 100.

1 1. right floating, size 80*80 or 100* 100.