How to investigate a rival companyHow to investigate a rival company

How do you investigate a competitor company? Analyze from these six aspects

2. website big data analysis

3. website basic data analysis

4. website content data analysis

5. website brand name popularity analysis

6. website operator analysis

Nine main methods to collect competitor intelligence information?

The main methods of collecting competitors' intelligence information are:

1. Literature survey method

Through the collection of public publications, gray literature information and confidential literature information, to obtain competitors' intelligence. Its methods are:

(1) from the public *** library, archives, intelligence information centers and other public *** information service institutions to query and borrow relevant books, journals, magazines, newspapers, government publications, trade publications, industry almanacs, research reports and other literature, extracting, copying the competitors' information;

(2) through the purchase, request for the industry's relevant formal publications and informal publications, subscribe to and browse relevant newspapers, magazines, and industry association publications to obtain competitor information;

(3) by going to the relevant departments to check the public records, registration information of industrial and commercial enterprises, performance statements of listed companies, competitor's product introductions, and recruitment advertisements of the enterprises;

(4) by purchasing the creditworthiness survey reports, industry research reports, and competition reports produced by third-party organizations investigation reports, industry research reports, competitive intelligence research reports, etc. to obtain competitor information;

(5) by attending exhibitions, job fairs, seminars, etc. to obtain competitors' promotional materials, product introductions, advertising materials, and other types of literature;

(6) by inquiring about the relevant governmental authorities (e.g., the Market Supervision Bureau), financial and securities market statistics

(7) obtain competitors' technology research and development information through patent literature search. These are commonly used methods of competitor intelligence collection.

2, search engines and network databases

Internet intelligence gathering is one of the most convenient and effective way to obtain competitors' information, Internet information gathering is generally preferred to search engines, the use of scientific search strategies, methods and techniques, with the help of a variety of search services provided by the network, from the ocean of information to find valuable information, convenient, fast, and wide coverage, large amount of information. Large amount of information. Another important method of network intelligence gathering is the use of network databases.

3, competitor company website tracking and monitoring method

Competitor website is the most important source of competitor information, you can often browse competitor website information to obtain competitor intelligence information, in addition, you can also use a variety of web site information tracking and monitoring software, automatic monitoring of the site.

4, field investigation and on-site collection method field investigation and on-site collection is the most important method of collection of competitive intelligence, a lot of intelligence information can not be obtained through open sources of information, the need for specific intelligence needs for special investigations. Investigation methods include: on-site surveys, interviews, questionnaires, sample collection.

What are the channels and methods of market research?

Summary:? Market research is one of the things that entrepreneurs must do, do a good job of market research can effectively help entrepreneurs to understand the market, the development of competitive strategies, it?1, from where to collect information to carry out market research, first of all, first of all, it should be clear that you can obtain market information through which channels.

Ordinary entrepreneurship? Market research is one of the things that entrepreneurs must do, do a good job of market research can effectively help entrepreneurs to understand the market, develop a competitive strategy, it?1, from where to collect information to carry out market research, first of all, first of all, it should be clear that you can through which channels to obtain market information.

Ordinary entrepreneurial information channels include: mass media, such as newspapers, magazines, the Internet, books, audio-visual, television, radio, especially magazines or publishers of special issues and publications, etc.; the government's statistics, monthly reports, bulletins, related research papers and reports, etc.; the relevant government agencies, in particular, the Ministry of Labor and Social Security Department set up a business guidance centers and employment guidance centers The government's statistics, monthly reports, bulletins, papers and reports, etc.; government agencies, especially the Entrepreneurship Guidance Center and the Employment Guidance Center set up by the Ministry of Labor and Social Security; trade associations, industry civic groups, such as clubs, etc.; professional consulting and service firms; investment promotion units of the project; various entrepreneurship-related exhibitions and events; the people you want to investigate and understand, such as your potential target customers and similar operators (competitors), etc.

How to get the information you want there are many methods of market research, but for small entrepreneurs, the following research methods are more economical and effective: the use of the above information channels: through the access to or request for information, participate in meetings and door-to-door consulting, etc., from the media, related organizations and trade fairs and activities, etc., to collect information about the project, the market analysis, as well as other relevant information.

This kind of research method has a wide range, more comprehensive information, and is most commonly used.

On-site observation:To carry out statistics, such as you can be in a service operator's store or nearby statistics on the flow of people and customer spending.

Questionnaire survey: design questionnaires to collect information, such as you can target the potential customer base of a product, consumer intention questionnaire survey; you can visit, call, organize free activities, or in the target population concentration of random interviews and other methods of questionnaire survey.

Telephone inquiries and consultations: you can directly call the operator or a competent authority to understand the situation or policies and regulations.

Scouting visits and interviews:Collecting and verifying information, this method is more effective when you conduct in-depth research and verification on a certain issue or clear situation.

In order to achieve better results, it is best to make certain preparations before the visits and interviews, such as drafting a good questionnaire.

Event survey: Organize events that can attract the target group to attend, such as valuable consultations, product demonstrations, or special lectures, etc., to collect feedback.

Activities may include questionnaires, random interviews or problematic discussions.

What are the steps involved in investigating competitors?

Competitor analysis generally includes the following five elements and steps.

1. Identify the competitors of the business. Identifying business competitors must be analyzed in terms of both market and industry.

2. Identify the strategies of competitor rivals.

3. Determine competitor objectives.

4. Evaluate competitors' strengths and weaknesses.

5. determine competitor response patterns.

After identifying the major competitors, the next question a business owner should ask is: What does each competitor seek in the marketplace? What motivates the competitor's actions? Initially, the proprietor assumes that all competitors seek to maximize profits and act accordingly. However, this assumption is too simplistic. Different firms emphasize long-term versus short-term interests. Some competitors are more interested in obtaining "satisfactory" profits than in "maximizing profits". Although they may sometimes be able to make more profit through some other strategies, they have their own profit goals and are satisfied with achieving them.

That is to say, although competitors are invariably concerned about the profitability of their firms, they often do not make profit their only or primary goal. Behind the goal of profit, competitors' goals are a combination of a number of goals, each of which is emphasized by the competitor. Therefore, it is important to understand the weight of importance that competitors give to the current likelihood of profitability, growth in market share, flow of capital, technological leadership, service leadership, and other objectives. Knowing this combination of weighted objectives of the competitor allows us to understand whether the competitor is satisfied with his current financial position, how he would react to various types of competitive attacks, etc. For example, a competitor seeking low-cost leadership will react much more strongly to a reduction in costs due to a technological breakthrough by his competitor than to an increase in advertising by the same competitor.

Firms must keep track of their competitors' goals for entering new product segments. If a competitor is found to have opened up a new market segment, this may be a development opportunity for the enterprise; if the enterprise finds that competitors are beginning to enter the market segments in which the company operates, this means that the enterprise will face new competition and challenges. For these market competition dynamics, the enterprise if you know well, you can fight for the initiative, preparedness.

How do I get a full picture of my competitors?

As the saying goes, if you know the enemy and know yourself, you will never be in danger. Competitors can be divided into individual positions or positions competitors, unit competitors in the same industry so two categories.

The same industry competitors, you can mobilize the unit's staff, do market research and information feedback, the competitors' management strategy to have a sufficient understanding of the competitors' products, services, and services to customers to have an accurate analysis of the competitors' rankings in the same industry, market share and positioning of the know-how.

Shortly describe the main content of competitor investigation?

The need for competitors to make the following four aspects of the analysis:

1, the competitor's goals and strategies for each period.

2. Analysis of business status and financial status.

3, technical and economic strength analysis.

4, Leaders and managers background analysis. The purpose of competitor analysis is to understand the competitor's information, to be informed of the competitor's development strategy as well as action, in order to make the most appropriate response.