The body of articles in new media, the difference from traditional articles.

Changes in the mode of communication between traditional media and new media. In fact, the biggest change of new media to traditional media is the change of communication mode. The difference is as follows:

1. The communication mode of traditional media and the paradox in the new environment. The communication model of traditional media is the classic model of "transmitter--content, channel--audience". In this model, the transmitter is clear, in the position of the controller, the content produced by the transmitter; and the audience is passive, is based on statistics, a large number of relatively uniform, fuzzy, difficult to recognize the group.

2. In industrial society, the rise of mass media has led to radical changes in people's lives. However, in the new environment, in the face of the development of new media, the traditional media model has produced a paradox: in order to encompass a larger audience in the case of information inflation, the media can only increase the content and channel investment; and more and more content and channels, but makes it more and more difficult to influence the audience, the value of the information is lowered, and become redundant information. The communication model based on the values of industrial society is bound to have a paradox that cannot be solved by itself. In China, the transmitter rarely disappears or decreases, and information is at a stage of rapid growth.

3. The communication model and characteristics of new media. Unlike the traditional media's passer-center, the new media communication mode, the passer gradually hides its identity and becomes a platform. A large number of organizations and circles form a content gathering place, in which the audience produces its own content. The audience interacts within a circle and can directly disseminate information without going through the transmitter. In this case, to win the audience, the transmitter must become the editor of the content produced by the audience.