Traditional Culture Encyclopedia - Traditional festivals - As a supplier, can you make a profit by getting goods from the factory? How much does it cost? How to promote it?
As a supplier, can you make a profit by getting goods from the factory? How much does it cost? How to promote it?
It seems that the price will be lower, and getting goods from the factory will have a price advantage, but in many cases this is only theoretically correct.
There is a saying in the marketing class that "the terminal is king". Now is an era of commodity surplus, and the decision-making power of the market is more in the link of direct docking with consumers, which we call "terminal". Whoever controls the consumers is the boss.
With the terminal, you don't have to be a trader. Manufacturers will naturally ask you for help in selling goods, and all kinds of preferential conditions will be given to you. You can even get the goods first and then pay the money to the manufacturer after they are sold out, so your cost will be much lower.
If you have average control over the terminal and the supplier you are looking for is not well-known, it will be very difficult to do this. Even if the manufacturer gives you a certain discount on the price, it can also make up for your investment in the market.
If your ability to control the terminal is average, but the supplier you are looking for is well-known, it will be easier to rely on the brand effect of the manufacturer to make the market, but at this time the manufacturer's right to speak will exceed you.
You have no terminal control ability. Today, businesses seek cooperation from you, and tomorrow they can also seek cooperation from others. You are more easily replaced. Many times, you are forced to cooperate with the manufacturer.
When it comes to investment, the relationship between capital and products is particularly great. If you are making fast-moving consumer goods, it is very important to ensure normal payment.
Most of the FMCG products supplied to the terminal are sold on credit, and some of them are not settled on time. We should be prepared for the backlog of payment for goods and not receiving money. At least take into account the psychological preparation of half of the monthly sales backlog.
And inventory. In order to complete the sales task, the sales staff of manufacturers will constantly ask the dealers to purchase goods, and the goods will naturally be in the warehouse. The backlog of sales inventory in February and March is also common, and you should also consider the capital demand of this part of inventory.
Another thing that can't be ignored is the cost of the company's operation, which has a great relationship with the governance ability of its own company.
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