What is new media marketing and the difference from traditional marketing?

Traditional media marketing generally refers to TV media, print media, radio and other advertising communication modes, while new media marketing refers to WeChat, Weibo, forums, search engines and other communication modes. In fact, since entering the era of mobile Internet, new media marketing has grown rapidly, but for traditional industries, traditional marketing cannot be lost, so it will be grasped. After all, the coverage of traditional marketing is much higher than that of new media, but for many enterprises, the marketing cost of new media is lower than that of traditional marketing.