What is the initiative to stop the trend of UP? What is the reason for stopping work?

Recently, the UP owner "King Xu who eats by his face", who has nearly 4 million fans in Mile Mile, released a video saying that he would stop for some time in the future. Another UP owner, "-LKs-", who has more than 3 million fans, also publicly announced that he would temporarily stop watching.

2 million fans, that is, UP owners, have successively announced the suspension of work, which has attracted much attention from the outside world. On April 2nd, it was reported that a number of UP owners intensively and publicly announced the suspension of updates, and "It's more fashionable for UP owners to initiate suspension" also rushed to Weibo for hot search, which triggered many netizens' attention and discussion.

In fact, the main reason for the suspension of work is the decrease in platform income and the difficulty in balancing income and expenditure. This year's reward mechanism has been greatly adjusted, that is, the income has been reduced by nearly half. For example, if you work in a company, you will do the same job as last year, but your salary will be reduced by 1/3 or half. In this case, many people don't want to do it.

My poor income

I used to be a media person, but I am a part-time media person. The starting point at that time was very simple, that is, to earn some extra money after work. At first, I was very aggressive, and I had different materials every day. Shooting videos, editing, publishing and replying to messages are just like shooting chicken blood.

Even if a video had to be recorded intermittently for three days and edited in one day, I insisted on doing it, because what I was doing at that time was manual (traditional rope weaving), which was very time-consuming. From the initial determination, I tried to go to work every day to work every three days, and I didn't update a video until the second week. It's been more than a year now, and some fans have sent me private messages asking me to update my works. I really have no desire to create.

At the same time, I also pay attention to many authors, who span various fields and many of them have stopped working one after another. Based on all aspects and my personal experience, the reasons for the shutdown are as follows:

1, low income

This is the most direct impact, because the popularity of short video creation has passed and the platform has attracted enough people. Basically, many people already know, understand or join the creative team. Now that sales have been started, there is no need to spend so much money to subsidize these creators. Instead, the platform wants to make money from creators, such as open traffic promotion and increasing exposure. These are actually "cutting leeks" in disguise.

2. Less materials

This is also one of the main reasons for the shutdown of many UP owners. Because you create an account from the media, you should keep the verticality of the post, so that the platform can accurately recommend your content to interested people. The so-called vertical means that you do this direction, then you have to do it around this direction. For example, those who make beauty cosmetics should specialize in this field. You can't send food videos today and video videos tomorrow, which will ruin your number.

Then the problem is coming. If you only do one field for a long time, there will be less material. What can be filmed and what should be filmed have been filmed. What should I shoot later? Applause and pat have already started to "act". This situation is most common in the vlog field. You just bask in your own life every day. There are no nutritious videos and no material. You need to increase traffic and video playback, so you start all kinds of acting to attract people's attention, such as couples quarreling and leaving home in the middle of the night. ...

Many people who do other fields have fallen into a bottleneck and have not found a breakthrough. They began to think about it slowly, because it was really a headache to consider the materials. Even some professional directors and screenwriters have exhausted their inspiration and have to remake old movies or stir-fry cold rice, not to mention just an ordinary person. Where did they get so much inspiration?

3. Spend too much time and energy.

Many times, the time and energy you put into creating a video is not directly proportional to the return you get. Maybe you made an effort to make a good video, and the broadcast volume did not exceed1k. In an instant, you will feel very tired and particularly hit.

Maybe you can stick to the dismal broadcast volume of more than a dozen or eight videos. If dozens of videos are released, there is basically no splash, and you don't want to waste such energy at all. I can't brush incense on the bed, and this is still the result when I am tired.

4. Platform modeling

You have registered your account and are ready to have a big fight. Mobile phone number is required when registering. Maybe you will receive a phone call/text message telling you what mcn company they are from, which can help you learn how to create quickly, understand the rules of the platform and make your account profitable as soon as possible. Who leaked this figure? Think about it carefully.

Many so-called online celebrity big V accounts are hatched by mcn institutions. The platform recognizes this model and hopes to "cut leeks" in this way. You have to follow the requirements of the platform, otherwise there will be no traffic and it will not be recommended. Then your ending is "game over"

In addition, many accounts now start to broadcast live with goods, and the money will be faster.

5, the input cost is high

The investment cost is higher than before, but the income is less than before. Some people may ask what the cost is, then you are wrong, for example, in the field of beauty, you have to buy all kinds of cosmetics; In the field of handicrafts, buy handmade materials; In the field of out-of-box evaluation, the road to buy by Buy is getting farther and farther.

Everything you buy can't be returned. If so, your account has long been blacklisted on various platforms, and your expenses will be much higher before you know it, and so on! Your original intention is to make money! Don't stick it backwards!

Finally, I want to say that everyone who enters this industry wants to eat crabs. As a result, many people can't even eat crab legs. In this "strange" circle, it's hard to talk about deus ex ... Maybe an unintentional video will make you explode for a while. What should you do when the temperature drops? So far, I have chosen to go to work honestly.