Development Trend and Problems of E-commerce in China

(A) the development status of e-commerce in China

1, the overall application level is not high, basically in the primary stage. Most e-commerce companies are non-payment e-commerce, that is, online marketing and offline payment; A small part belongs to payment-based e-commerce, that is, online marketing and online payment. Individuals can complete the whole process of e-commerce transactions.

2. After 2002, China enterprises began to move from internal system integration to external e-commerce, and multinational corporations and foreign-funded enterprises acted as the vanguard. B2B e-commerce accounts for 80%, while B2C and C2C account for less than 20%.

3. Beijing, Shanghai, Guangzhou and Shenzhen have become the four major e-commerce market centers in China.

4. Mobile e-commerce has become one of the tools to promote the development of e-commerce in China. Mobile technology can realize "Internet portability" and become a new driving force for the development of e-commerce.

(B) the characteristics of e-commerce development in China

1. China's e-commerce is developed under the background that the information level of society and enterprises is generally not high. The investment scale of software and hardware greatly exceeds the application and management, which has obvious leap-forward characteristics.

2. Multinational corporations and foreign-funded enterprises dominate B2B e-commerce in China, while local enterprises dominate B2C and C2C e-commerce.

3.B2C and C2C e-commerce still dominate the development of e-commerce in China. At the same time, B2B e-commerce is also growing.

4. Mobile e-commerce will become the main way to realize e-commerce in China and an effective way to combine enterprise informatization with e-commerce in China.

5. E-commerce has gradually become a management technology and operation platform for enterprise resource integration and cross-departmental integration in China, and a tool for enterprises and governments to implement efficient management.

(C) China e-commerce development trend

Experts believe that the development trend of e-commerce in China should pay equal attention to the improvement of application level and infrastructure investment. Some experts interpret the development trend of e-commerce as the so-called "online" and "offline" integration, and its main ways will be creation (relying on traditional business to create online business, while relying on online business to create traditional business) and merger (mutual integration between online enterprises).