What are the gains and feelings of learning marketing practice?

I have been in contact with sales promotion for a long time and have a certain understanding of sales promotion. It is to study marketing, find methods and skills, spread the results, teach how to sell products, and let products sell smoothly and quickly. This semester, I took sales promotion as an elective course. The study of sales promotion in pre-school gave me a deep understanding of sales promotion, which is not always traditional. With the development of economy and the leap of human wisdom, sales promotion is constantly changing. He further strengthened his theoretical knowledge and practice. The requirements for promoters themselves are getting higher and higher, not only eloquence, but also the ability to improvise and operate.

This semester, I chose the elective course of Mr. Wang Yongxing, the head teacher of marketing. The first class impressed me the most, because there are many differences between this teacher and other teachers, among which the most representative sentence is "to attract us to attend classes with our own personality charm, not to force us to attend sales classes under the pretext". I don't see many teachers like universities. I think teachers are very distinctive. At that time, I felt that teachers' classes should not be absolutely interesting and distinctive. The teacher teaches us by telling stories, so that we can deepen our understanding of the knowledge in class while listening to stories, vividly show it in our minds, and let what we have learned be more firmly remembered in our minds. When we entered the university, each of us chose a relatively good major for ourselves. I chose to study business administration and business. This decision was made after several considerations. Although I don't know much about the Department of Business Administration, I think this major is of great significance since it is my first choice. After entering the university, my understanding of it is

There has been a great improvement. This major is closely related to marketing, so I am happy to study marketing. Business administration and marketing have the most frequent communication. At this stage, the courses of the two classes are basically the same, so it is necessary for me to learn marketing. In the future, marketing must be understood by everyone who studies business, and sales promotion is not only a good way to cultivate talents and communication skills.

The deep-seated definition of promotion is that promotion is an activity to persuade and induce potential buyers to buy certain goods and services in order to achieve the marketing objectives of enterprises and meet customer needs. The function of promotion is to make the originally unknown enterprise or product gain the market and enterprise popularity that the enterprise can't complete at this stage in the shortest time, so that the enterprise can develop rapidly, and then a large number of promotion talents emerge through training, which is also convenient for customers and allows them to buy products without leaving home! In order to achieve mutual benefit between salesmen and customers, so as to make the promotion industry flourish ... this is basically consistent with what the teacher said, and it also makes our understanding of marketing more thorough.

When talking about sales promotion, the teacher quoted his own personal experience many times, and explained more thoroughly that sales promotion is a job with deep family background. As a salesman, you should be respectful, gentle and kind. You can't rush for success, and you can't eat hot tofu. For those customers with sharp tone, you should be careful, that is, it is best to say your mistakes first, and then slowly explain your ideas so that customers can gradually accept them. The teacher used to be a salesman. According to his own experience, the teacher said that he sold a medicine to the doctor and he encountered a very difficult problem. First, I explained my purpose to him, but the teacher refused the teacher's sales promotion. The teacher didn't give up in the sales promotion again and again, but in the end, the doctor was a little annoyed and let go directly.

The promotional products were thrown outside, but as a promotional teacher, he couldn't show his anger. He just said sorry to the doctor and left silently. Through this example, the possible problems in sales promotion are explained from several aspects. As a salesman, he should have many qualities, such as courage, strong ambition, knowing the products very well and fully believing in the products he sells, paying attention to personal growth, continuous learning and anti-learning can greatly reduce mistakes and shorten the time of exploration, high enthusiasm and service, extraordinary affinity, being responsible for the results, being 100% responsible for himself, and having clear goals and plans. These are very important for every salesperson. A successful salesman can be flexible, observant and persuasive under any circumstances, and should put customers first under any circumstances. He is your mirror, just like you. He is the man you are eager to achieve. He is helping you to know yourself better. In this way, we can better communicate with customers and connect ourselves closely with customers.

In class, I learned about some sales champions. Needless to say, their strength is absolutely extraordinary, with extraordinary sales talent and excellent sales skills. For example, Yuan, the god of sales promotion, was born in Nagano Prefecture, Japan. Because of his rich family, he has been like a standard small Pacific since he was a child, and his rebellious and stubborn personality has made him notorious in his hometown and unable to gain a foothold. He left Nagano at the age of 23 and worked in Tokyo. 1930, Yuan joined an insurance company and became a trainee salesman. When Yuan first set foot in the insurance industry, he lived an ascetic life in order to save money. In order to save money, you can skip lunch. In order to save money, you can skip the bus. In order to save money, you can rent a room as small as possible. Of course, all this did not defeat Yuan, and his heart was always burning with a "never"

The fire of "admitting defeat" encouraged him to become more depressed and brave. From 65438 to 0936, Yuan's performance was far ahead of other colleagues in the company, becoming the highest in the company and the second in Japanese. At the age of 36, Yuan became a member of the Million Round Table Association of the United States, helped to establish the All-time Life Insurance Salesmen Association, and served as the president until 1967. Because of his outstanding contribution to Japan's life insurance, Yuan won the highest honor award from the Japanese government and became a lifelong member. Yuan's 50-year sales career can be said to be composed of a series of successes and setbacks. Behind his success is a bitter history written with tears and sweat. I won't give up, never give up! Yuan is unique, unique! It also talked about joe girard, the world's number one car salesman who set the Guinness World Record, and joe girard, the world's greatest salesman who ranked first in the Guinness World Record for 12 years in a row. His world car sales record: 6 cars sold every day for consecutive years 12 years, and no one can break it so far. He is also the most popular speaker in the world. He passed on his valuable experience to many Fortune 500 companies. Millions of people from all over the world were moved by his speech and inspired by his behavior. The legend he created: he was named the world's number one retailer by Guinness World Records for 12 years in a row. 12 years, selling an average of 6 cars a day-no one can break it so far. Known by Guinness World Records as "the greatest salesman in the world"-the only salesman who has been awarded the Automobile Hall of Fame so far. Joe girard has set five Guinness world automobile retail records: an average of 6 cars are sold every day; Sell 18 vehicles at most one day; The monthly sales volume is as high as 174 vehicles; The annual sales volume is as high as 1425 vehicles; During the sales career of 12, a total of 13000 cars were sold. There are many such legendary sales champions, which we have to admire. Their achievements are the envy of all of us, and we can imagine how much hardship there is behind such extraordinary achievements.