Traditional festivals dynamic posters - 18 years in February, the second dragon head each brand to borrow the momentum of the posters have?

How to draw the poster of traditional festivals

The poster of traditional festivals is drawn as follows:

1, first of all, the left and right sides of the outline of the curtain, the top of the curved curtain, the left and right sides of the drawing of lanterns. Then the bottom of the center to draw the border, the top of the border to write the celebration of New Year's Day handbills, the lower left corner and the lower right corner of the decorative outline. Finally, fill in the content, color can be.

2, with a curved line to draw the head of the boy. Then draw the outline of the boy's body. Also use straight lines and arcs to draw a little girl. Draw a decorative pattern around it with curved lines. Outline the edges with a black pen. Color the drawing. In this way a New Year's Day gala poster sketch is ready.

Traditional Chinese festivals, is an important part of the Chinese nation's long history and culture, diverse forms, rich in content. The formation of traditional festivals is a process of long-term accumulation and cohesion of the history and culture of a nation or country.

The ancient traditional festivals of the Chinese nation cover humanistic and natural cultural contents such as primitive beliefs, sacrificial culture, astronomy and calendar, and the arts and sciences, etc., and contain profound and rich cultural connotations. The Chinese traditional festivals developed from the time of the ancient ancestors not only clearly record the rich and colorful social life and cultural contents of the Chinese ancestors, but also accumulate profound historical and cultural connotations.

The twenty-four solar terms, there are some individual both natural points and traditional festivals, such as: Qingming, winter solstice, etc., these festivals have both natural and humanistic two connotations, they are both natural points and traditional festivals.

kneeling for the design of a poster on the twelve traditional Chinese festivals _ production of a poster on the Chinese festivals

ps production poster splicing pictures as follows:

1. open ps, create a new blank document, the background color is set to white, the size of the document according to the realization of the need to define.

2. Then select a picture can be used as a base and open the picture, the use of "mobile tools" to move the picture to the current document interface to create "layer 1", and then press "ctrlt" on its size and location. Then select the "Gradient Fill Tool" to fill it with "black and white" gradient, 4. Then open a picture can be used as a base, and at the same time for the application of the mask and gradient fill. And adjust its transparency, so that it looks slightly darker.

5. Also insert a picture, because the picture has a background, so choose the "Magic Wand Tool", the background selected and deleted. Then set its "Layer Blending Mode" to "Highlight".

6. Then select the "Text Tool", enter the content related to the theme of the adventure, such as "secret

advertuers", set the shape of the text and apply the style, 7. Press "ctrlaltshifte" to create a stamp layer. The implementation of "Filter" ?ú "Artistic Effects" ?ú "Poster Edge", 8. Then the implementation of "Filter" ?ú "Splice". "Splicing" → "usm sharpening", 9. Finally, add some textual descriptive information, and apply the relevant styles.

18 years the second day of February dragon head what are the brands borrowing posters?

To say that this year's Dragon's head borrowing poster, Durex is implicit! The second day of February, the dragon carries the head, also known as "spring plowing festival", is a traditional Chinese festival, heralding the start of the year's agricultural activities, people welcome the dragon to pray for rain and a good harvest. For this holiday hotspot, the major brands will certainly have to follow, so we found the following 9 poster copy.

Durex: Diligence to support the head, the courage to raise his head.

Jasper State: the second day of February, the dragon raised its head, did you raise your head?

Dorothy: Shaving the dragon's beard, tasting the dragon's rock, and raising the dragon's head on the second day of February.

Suning E-shopping: the recovery of all things, from the "new" enjoyment.

Mengniu: the bottom is up, and you can't get enough of it.

Weilong: February 2, the dragon's head.

Chia-chia: February 2, shaving the dragon's beard.

Meituan x Liren Hairdressing: Dragon head, cut the dragon head. If you have a good haircut, you will not have bad luck with your peach blossom.

Lenovo: February 2, the Dragon's head is raised, easy to unlock.

Wang Wang:Wang Chai farmers calendar, appropriate: broken house, bad wall, the rest do not take. Taboo: Marriage, migration, market opening, entering the house.

The above posters are of different types, but they all have a **** with the same characteristics, that is, the use of "holiday elements + brand or product elements", for example: the United States x Liren hairdressing: dragon head, cut the dragon head. A girl with a good haircut will not have bad luck with her peach blossom. Caring for single dogs, haircut 9.9 yuan. "Dragon's head" is the holiday element, "cut the dragon's head" is the brand element of hairdressing and beauty, the combination of the two is very natural, and later through the "caring for single dogs, haircut 9.9 yuan" this humorous copy. "The humor of the text, to get the audience emotional **** Ming, can be said to be a very good momentum advertising.

So, when you make a poster, you must not forget to use the "holiday elements + brand or product elements" template Oh, if you can, and then in the content of the text to move the emotions, it is excellent copywriting.

Ye small fish copywriter, "new media copywriting and communication" author, WeChat public number: Ye small fish run run run (talkto520)