What's the difference between web design and graphic design?

The core of graphic design is brand. We should design with the brand as the starting point, and use 100% to visually reflect the charm of the brand. The core of web design is users. The purpose of the website is to communicate with users 100% and realize certain functions, which is a bit like software in a computer. Then web design is actually a kind of UI design, that is, the so-called interface design, which should be designed from the user's operating habits. In other words, it is necessary to design humanization, so that users have more ways to use it, and they will not feel tired when staring at the webpage for a long time. This is also why many portals use white as the main color of the page, because white will not cause eye fatigue for a long time, while bright colors will make eyes sleepy for a long time!

Step 2 use different colors

Graphic design can use thousands of colors, in other words, all colors can be used, but web design can't have 240 safe colors in web design, which means only these 240 colors can make web pages more beautiful and compatible. In terms of color, the color pattern used in graphic design is completely different from that used in web design. Because the later realization depends on printing, the graphic design adopts CMYK color mode, while the webpage adopts RGB color mode according to its development mode. The application of color in graphic design pays attention to the guidance of visual impact and visual flow (similar to banner design in web design in this respect), while web design (product category) pays more attention to combing the information structure relationship. If the color is used too much and too strongly, it is easy to cause visual fatigue.

3. Different design requirements

Web design is not only design, but also the opening speed and compatibility of web pages. So sometimes in order to take care of these special requirements, we have to sacrifice beauty. We often see that the pages of portal stations are all text, in fact, in order to reduce the opening time of the pages. Korean websites like to use a lot of pictures and FLASH, because South Korea's network bandwidth is the second in the world, and it has the conditions to achieve a lot of visual impact! And now China can't!

4. Dissemination of different information

Graphic design belongs to the traditional information media design, which is generally spread by posting, selling, mailing and other forms, with a small spread and high cost. Relatively speaking, web design has strong information dissemination ability in this respect, but relying on the support of third-party media, graphic design has a wider audience, and the information acceptance ability of paper or books at different ages is always stronger than that of online media. After all, there will be a learning cost in obtaining network information. In the future, with the continuous popularization of network information and the continuous improvement of user experience of terminal media, the gap between audiences will become smaller and smaller in my opinion.

5. Different graphic applications

From the use of graphics, graphic design is richer than web design, and its forms of expression are also diversified. Especially in product-oriented web design, the modular design idea is more obvious, as is the visual expression. It is obvious to all that the graphic expression of plane does not need to consider the later realization. Let's talk about the size units used in our design. Graphic design uses the concept of physical dimensions, such as inches, centimeters, millimeters, etc. , and web pages use pixels.

6. The use of words is different

Usually, in the process of planning, the font selection of plane planning is relatively easy, so we don't have to worry about the later problems. All text endings will be output as graphics for printing, and the web page design needs to be more comprehensive, and the range of font selection is also very small. In order to make the size of the output product not put pressure on the server, according to the characteristics of html, all fonts are based on the acquiescence fonts in the user's operating system. Of course, in recent years, with the evolution and development of skills, this distance is gradually narrowing. At present, the API of html5 can complete the application of personalized fonts without outputting the end of personalized fonts as graphics, which greatly improves the user experience without increasing the back-end pressure, which is very good.

7. Different browsing methods

Graphic design is a progressive browsing mode, so it is impossible to diversify the whole browsing process. There are various ways to browse information in web page design, such as scroll bar drop-down and button link jump. With the same information architecture, information connectivity is stronger and users have greater freedom to choose information, but graphic design naturally has its advantages. For example, when I design photo albums, it is obvious that browsing these products on the computer monitor is more meaningful for collection and commemoration than printing them into a real book.

8. Different user experiences

These two design forms have different user experiences, so we should choose the correct design form according to different design contents to enhance the user experience. Beida Jade Bird found that these are just some superficial understandings of plane and web design, and I hope everyone can share their own design ideas as a starting point. Chen Youjian, a master of graphic design, was quoted as saying: "To be creative, the most important thing is to have a clear orientation. If the positioning is clear and the goal is clear, many ideas will naturally arise.