The difference between e-commerce and logistics

With the white-hot competition in the e-commerce industry, logistics - the bottleneck in e-commerce - has become a new core competitiveness that e-commerce giants are determined to build, and even at one point, some people cried out, "Whoever gets logistics gets the world."

Light company, light asset model

Light company, the earliest representative of the domestic enterprises is PPG. it refers to the e-commerce enterprises to do what they are best at, such as platforms, data, and other business, such as production, logistics, are outsourced to third-party professional enterprises to do, and ultimately is the company to do small, to make the customer base bigger.

The light company and light asset model in e-commerce logistics, that is, e-commerce enterprises focus on managing business data and managing logistics information, while leasing the land of the logistics center and outsourcing all the distribution links. This is the traditional mode of operation of traditional e-commerce enterprises, that is to say, e-commerce enterprises to truly realize the "nuclearization" and "service outsourcing".

Light company light asset mode, reduce the e-commerce enterprises in the logistics system construction of capital pressure, but its cooperation with the third party dependence is very high, if the third-party service problems, will inevitably involve the e-commerce enterprises themselves. There have been statistics that the complaint rate of third-party logistics is 12 times that of the self-built logistics of e-commerce enterprises. Therefore, this mode of cooperation needs to have a high ability to control the risk of cooperation.

Vertical integration mode

Vertical integration, also known as vertical integration, that is, from the distribution center to the transport team, all by the e-commerce enterprises to build their own overall construction, which is completely opposite to the light company asset-light model of the logistics model, which will be a large amount of money for the construction of the logistics team, the transport fleet, the warehousing system. Typical enterprises are Jingdong Mall, Suning Appliance and so on.

Vertical integration mode, changing the traditional e-commerce enterprises focus too much on platform operation and the situation of logistics and distribution, will be more funds and energy into the construction of the logistics system, hoping to increase the competitiveness of the e-commerce business with the advantages in logistics.

Semi-Outsourcing Mode

Relative to the vertical integration of the overly complex and large, semi-outsourcing is more economical and relatively controllable mode, which is also known as semi-integrated mode, that is, e-commerce enterprises to build their own logistics centers and control the core area of the logistics team, and will be the non-core area of the logistics business outsourcing.

This semi-outsourcing mode still requires e-commerce companies to invest a lot of money in logistics system construction. Vertical integration or semi-outsourcing or, in fact, is the e-commerce enterprises will expand their business to the logistics industry, regardless of whether it is a passive expansion or active expansion. Although there is a high level of security for good customer logistics services, but the need for e-commerce enterprises to invest more money and energy, as well as the need for e-commerce enterprises with greater experience in logistics management, it can be said that there is actually a great deal of business risk.

Cloud logistics cloud warehousing mode

Borrowing from the current popular concepts of cloud computing and cloud manufacturing, the cloud logistics model, as its name implies, refers to the full use of scattered and uneven logistics resources, through some kind of system, standards and platforms for integration, for my use, saving resources, related concepts and cloud courier, cloud warehousing.

Theoretically speaking, cloud logistics to achieve "three": one is socialization, courier companies, delivery points, delivery points and other thousands of terminals can be used for me; two is saving, many social resources to focus on **** enjoy a cloud logistics platform, to achieve the effect of scale; three is the standardization of a change in the logistics industry, scattered, Third, standardization, a change in the logistics industry scattered, chaotic, the establishment of a unified management platform, standardize all aspects of service.

Cloud logistics model, hoping to use the ability of order aggregation to promote the integration of the logistics system, including information integration, capacity integration. The problem is that, but at present, cloud logistics only provides a platform for information exchange, solves the problem of supply capacity deployment, but can not fundamentally change the integration of industry distribution capacity, service quality issues, logistics costs and logistics efficiency control issues. How to integrate and manage cloud resources, which is also cloud computing, cloud manufacturing facing the **** the same problem.

To put it another way, if an e-commerce enterprise, the logistics service whole into the national boss, then it may have ceased to be an e-commerce enterprise. Therefore, cooperation is the e-commerce enterprises and logistics enterprises unchanging theme. Not in cooperation *** with the development, may be in competition in the successive decline.

In the era of e-commerce, logistics development to the stage of intensification, the integration of distribution centers do not only provide warehousing and transportation services, but also must be carried out to distribute, distribution and various value-added circulation processing services, but also according to the needs of customers to provide other services. Modern supply chain management, that is, through the supply chain from the supplier to the consumer integrated operation, so that the logistics optimization. Enterprises pursue a comprehensive system of integrated effects, rather than a single, isolated one-sided view.

As a strategic concept, supply chain is also a product, and it is a value-added product; its purpose is not only to reduce costs, but more importantly to provide value-added services beyond the user's expectations, in order to generate and maintain competitive advantage. In a sense, the supply chain is a full extension of the logistics system, a value-added service between products and information from raw materials to final consumers.

In the form of operation, contractual logistics is adopted. This kind of distribution center is different from the public distribution center, it is through the signing of a contract, for one or several enterprises (customers) to provide long-term service, rather than for all customers. This distribution center has a public distribution center to manage, there are also self-managed, but mainly to provide services; there may be ownership belongs to the manufacturer, handed over to a specialized logistics company for management.

Supply chain system logistics fully adapted to the circulation of the business concept of a comprehensive update. Because, in the past, the goods by manufacturing, wholesale, warehousing, retail links between the multi-layer complex path, and ultimately to the hands of consumers. The modern distribution industry has been simplified by the manufacturing distribution centers and sent to various retail outlets. It makes the future of industrial division of labor more refined, increasingly specialized division of labor, greatly improving the overall productivity and economic efficiency of society, so that the circulation industry has become the center of the national economic activities.

In addition, at this stage there are many new technologies, such as just-in-time system (Just In Time), such as, point of sale information management system (Point of Sale), the store will be timely sales feedback to the distribution center of the factory, which is conducive to manufacturers in accordance with the market to adjust the production, as well as with the distribution center to adjust the distribution plan, so that the operating efficiency of the enterprise across a new level.