How is the decoration industry now?

What is the current situation of the home improvement industry? According to CCTV financial report, home improvement has sprung up from 20 15 Internet, and 123 companies obtained financing at the peak. By the first half of this year, more than 100 home improvement companies had closed down. As of the first half of this year, more than 1 00 Internet home improvement enterprises such as Dazhu Decoration, Happy Space,1shop network and apple decoration closed down. The reason is the loss of capital support, the crazy expansion of online business, chasing traffic, and finally the capital chain is broken. Under the influence of the hardcover housing policy, coupled with the continuous expansion of many home improvement companies, the problem of getting customers from home improvement companies broke out, and the future rough housing decoration will face the embarrassment of shrinking market or even no room to install. What is the current situation of traditional home improvement? After 18, the downturn in the home improvement industry lasted for a long time. The peak season is not prosperous, and the off-season is even lighter. Gone are the days when home improvement companies made big money with their eyes closed. The sharp drop in the delivery of new buildings and the weak growth of decoration demand are the problems that the industry must face. Recently, the number of customers of home improvement companies has generally decreased, making it more difficult to get customers, and the performance has declined year-on-year.

The homogenization of the industry is serious. With the help of some venture capital institutions, the way to obtain traffic is basically to spend money. As a result, the traffic cost is getting higher and higher, it is difficult to change from frugality to luxury, and the possibility of turning to low-cost marketing is very small. There are many home improvement industries that want to transform, have ideas, and do not act; Or you want to carry out the process but can't accept the cost of trial and error, then take the first small step, try to fail, go back immediately, and then stand still. In the division of labor in the home improvement market, decoration companies usually play the role of development, promotion and integration of home improvement resources, and constantly adhere to the design concept in the process to realize the preservation and appreciation of the design concept. Without the resources of home improvement that can be integrated, it is difficult for home improvement companies to make a difference. Without a good platform, it is difficult to support.

What is Internet home improvement? The emergence of the Internet home improvement platform seems to have brought some relief to this situation. Under the background of "internet plus", Internet decoration is to transform the problems existing in traditional decoration with the help of Internet thinking and Internet tools, optimize and integrate the decoration industry chain through disintermediation, channelization and standardization, subvert the user experience of traditional decoration, and make the decoration simple, transparent, exquisite and cost-effective! From initial user selection to ordering, to factory production, logistics and transportation, systematic management is needed. For example, users can get the decoration budget by inputting the apartment area, apartment structure, brand preference and location. In terms of price decomposition, product packages generated through information accumulation and big data statistics include brand, type, color and size. , you can clearly know the detailed quotation and description of various functional spaces such as bedroom, living room and kitchen.