Traditional Culture Encyclopedia - Traditional festivals - The fundamental difference between online marketing advertising and traditional advertising lies in

The fundamental difference between online marketing advertising and traditional advertising lies in

Different media and forms have different interactivity and accuracy.

1. Different media and forms: Traditional advertisements are mainly spread through traditional media such as TV, radio, newspapers and magazines, while online marketing advertisements are mainly spread through emerging media such as the Internet and social media, with more diversified and flexible forms.

2. Interaction and accuracy are different: traditional advertising is one-way communication. Advertisers transmit information to the audience, and the audience can only passively accept it, lacking interaction. However, online marketing advertisements are more interactive, and the audience can actively participate in and interact with advertisements.