In Depth

"Foreword: "How to sell alcohol to young people?" , I believe this subject has become the number one pain point for most alcohol entrepreneurs at the moment. Most entrepreneurs believe that selling alcohol to young people is a good business, and before they become old, many of them may choose low alcohol. This is true in terms of the industry phenomenon. In the consumer market of social platforms such as Xiaohongshu and Jieyin, young people are basking in low-grade wine with increasing frequency. On Xiaohongshu, low-grade wine has become a popular category, and the number of notes in Xiaohongshu has exceeded 400,000 when searching for "girls' wine." How to run a good alcohol brand in Little Red Book? As the saying goes, the stone of another mountain can attack jade. Today, the Buma Xiaohongshu operation planning team will give you a deep analysis of the "plum" brand account in Xiaohongshu's operation mode and method of operation, to open the traffic code of the liquor Xiaohongshu operation. The brand introduction of Mei Mei plum wine as a Chinese wine with meals, from Jiangji winery. 2019 listing, with the national online and offline channels, has occupied the first position in the domestic plum wine category market share. It is a plum wine brand launched by Chongqing Jiangji Winery Co. Plum wine to "natural, healthy, easy" as the product concept, to revitalize the traditional Chinese wine as the brand mission, to meet the current "young people" on the health, taste, diversified experience needs. Xiaohongshu account: Mei see IP belonging to show in Chongqing, the current account fan volume 1.3w, the number of likes and favorites 6.1w, the account notes are 239, the first operational content was released on November 1, 2019, the account average point of view of the interaction in the 20 +, the current highest number of likes of a single note is 1,907; the account is released on average about 8 articles per month, about 2 articles per week. Account operation data is stable. Left and right slide to see more account content operation direction 1.Graphic (HD map) as the main, video (creative) as a supplement.