Optimization scheme of tea channel

1. Establish long-term cooperative relations with tea farmers.

Establishing long-term cooperative relationship can ensure stable supply and quality, and also provide stable sales channels and income for tea farmers. Tea production season is limited, and establishing long-term cooperative relationship with tea farmers can ensure the continuity and stability of supply.

2. Optimize the procurement process

Establish a sound procurement process, including tea quality control, cost control and supply cycle management. By adopting modern logistics technology, we can monitor and manage purchasing and inventory in real time, and improve inventory turnover rate and commodity management efficiency.

3. Open up new sales channels

In addition to the traditional tea sales channels, we can open up new sales channels, such as the Internet and social media. Through online sales channels, expand the coverage and reach of tea, increase sales and profits, and meet the diversified needs of consumers.

4. Enhance brand marketing.

The tea channel optimization plan also includes improving brand marketing. Create a professional, credible and reputable brand image, improve brand awareness and reputation through brand building and promotion, and better improve sales and profitability.

5. Innovative products and services

Develop and promote innovative products and services, improve quality, enhance variety differences, enrich product lines and improve market competitiveness. At the same time, optimize the service plan, provide intimate service, and improve customer satisfaction and loyalty.