Economic principle of differential pricing between main engine and parts

Cost-oriented pricing method, break-even pricing method, demand-oriented pricing method, etc.

1. Cost-oriented pricing method: The method of setting prices based on the cost of marketing products is collectively called cost-oriented pricing method, which is the simplest and most widely used pricing method.

2. Break-even pricing. Considering the change of cost after the change of sales volume, this method is a break-even pricing method based on the break-even principle.

3. Demand-oriented pricing method: the pricing method determines the price according to the difference between market demand and consumers' feelings about products.

Extended data:

Six common pricing strategies are discount pricing, psychological pricing, differential pricing, regional pricing, portfolio pricing and new product pricing. American classification: competitive pricing, cost-based pricing, skimming pricing, restrictive pricing, loss leader pricing, market-oriented pricing, penetration pricing, price discrimination pricing, etc. The price form of goods and services is not only influenced by the relationship between value, cost and market supply and demand, but also restricted by the degree of market competition and market structure. Under the market structure of complete competition or monopoly competition, there are many producers and operators in the market, and most enterprises can't control the market price. Homogeneous goods in the market have strong selectivity and sufficient market information, and market operators are sensitive to market information. In order to seize market share, enterprises adopt multi-angle coping strategies and launch price wars. Conditions of osmotic pricing: (1) Market demand is extremely sensitive to price, and low price will stimulate the rapid growth of market demand. ⑵ The production cost and operating expenses of an enterprise will decrease with the increase of production and operation experience. (3) Low prices will not cause actual and potential competition.