What benefits does the digital exhibition bring to the audience?

The benefits of digital exhibition to the audience: management and interactive upgrade, making the exhibition more sticky.

Traditional invitation letter, manual sign-in on site, chaotic logo on the exhibition site, unable to find booth, etc. The high cost of preparing for one month and carrying out it for two or three days really makes all parties involved in the exhibition feel headache.

The digital exhibition will apply the latest QR code sign-in, mobile Internet LBS and face recognition to the organizers and exhibitors for easy management and application. At the same time, 3D technology, live interaction, VR, AR, MR and other technologies will be applied to rebuild the exhibition site (ZR), so that users can feel the exhibition atmosphere, get a panoramic understanding of the exhibition brands and enterprises, and extend the economic benefits of exhibition sales.

Using H5 technology, we will make a highly interactive publicity plan and promote it accurately before, during and after the exhibition, so that users can deepen their familiarity with exhibitors and exhibitors while actively interacting, and further enhance their stickiness to the exhibition.

Create a brand-new double-line exhibition ecosystem and model

Digital exhibition connects geographically dispersed exhibition enterprises and organizations offline: in this new space, it breaks the restrictions of region, time, space, distance and cost, fully interweaves resource flow, information flow and capital flow through the Internet, feeds back to all demand points, stimulates the cyclic interaction of re-demand, reproduction and re-consumption, greatly expands industrial space and commercial space, and improves the efficiency of information transformation and docking and transaction.

At the same time, digital exhibition is the upgrading and expansion of the industrial chain and value chain of the exhibition industry, and traditional pain points such as deregulation, cost and intermediary are realized through the operation of the Internet platform. The establishment of the ecological circle will upgrade the original business model of B2B2C to a new future model such as C2B, and make the exhibition industry develop healthily and for a long time.

"The future economy is entirely based on the Internet", and the development of convention and exhibition industry is definitely inseparable from "digital convention and exhibition". Especially for China's convention and exhibition industry, compared with developed countries, the development is relatively slow, and it is also a market opportunity to use the digital convention and exhibition curve.