What are the marketing promotion methods of traditional manufacturing industry?

Large products are not easy to carry at first. There are several pain points in using paper samples. The first is that the display effect is not intuitive and the content is too complicated. The second is that it is inconvenient for secondary communication. If the customer has more than one leader, it is necessary to leave more samples. The third is that we can't know the behavior of customers, including electronic samples. For example, when sending paper samples, how many pages and how long did the customer read them? A total of eight samples were sent out and how many were read by the customer, which are unknown.

It is suggested to refer to Guangdong Wanhe, which is also a domestic listed company, to do this piece; They cooperated with Sample Pass to display large bathroom products in 3D and let them explode. Because part of the content involves the explanation of core technologies, Wanhe did not provide downloads, but only used for face-to-face sales. Let me take the following picture as an example.

First of all, this picture is a case of cooperation between Tyco Electronics (TE) and sample communication. In the picture, the car is presented to the user in a very cool 3D display form, which can be rotated and interacted to attract attention. At the same time, parts and key technologies have increased the focus. Click to jump out of the corresponding product technology introduction, which highlights the product differentiation advantage very intuitively.

This display effect is very helpful for shopping guides. Assist to improve the success rate of marketing and sales.

At the same time, through the product samples spread to the outside world, customer behaviors can be recorded in the background, including the number and time of forwarding, sharing and reading. , to assist sales staff to follow up with customers.

There are also some other usage scenarios for reference.

( 1)

All products need to be uploaded to a unified platform, and linked to official website, WeChat official account and other scenes that are in line with customers' habits and can be browsed through mobile terminals and PCs.

(2)

In the past, it was very complicated for exhibitors to participate in the preparations for exhibitions. Marketers need to decide in advance which samples to exhibit, how to transport them in the middle and how to distribute them on site; What should I do if the number of patterns is small and not enough for distribution? If the quantity is large, how to ship it back or dispose of it directly?

When deploying the model rooms, the marketers only need to build several selected works through the model rooms, add the materials of the model rooms to be displayed in this exhibition to the selected works according to the types, and generate different QR codes, which can be used for the exhibition. This can not only help marketers prepare a large number of samples in a short time, but also save considerable printing costs and transportation costs of paper samples.

After arriving at each booth, the audience can choose to browse the paper samples, or scan the samples directly in front of the booth and register with the QR code, and log in to the independent access page of the relevant manufacturers to directly view all the sample contents displayed by the manufacturers. At the same time, considering that WeChat has become the mainstream App used by users, viewers can package the content they are interested in and transmit it to their WeChat or email in the form of links, so that they can click, browse, download and re-transmit it at any time.

(3)

Now many manufacturers are selling overall solutions, so it is very necessary to show the solutions in scenes.

For example, a set of solutions for Schneider food processing, this is just one of the screenshots. The model simulates the needs of factory directors, employees and many other users, and demonstrates the whole solution in a scene so that customers can see at a glance.

For this solution, Schneider's world could explain it clearly at that time by no more than five salespeople. Combined with this scenario demonstration, other salespeople can communicate better.