Market Research Report on Erotic Products

Market research is to let us on a thing or an industry to re-recognize, so in the development of a piece of territory, market research is particularly important. To this end, I have organized a report on the market survey of erotic products, welcome to read.

Erotic Products Market Research Report Part I

Core Content Summary

Market Size

Market Size (Market Size)

Market Size (Market Size), that is, the market capacity, in this report, refers to the overall size of the target product or industry, usually in terms of production value, production, consumption, consumption amount and other indicators to reflect the market size. Chance Consulting's research on market size, not only to the past five years of market size research and mapping, but also to the next five years of the industry market size forecast and analysis, the size of the market size may directly determine the size of the enterprise's investment in the design and development of new products; In addition, the year-on-year growth rate of the market size can fully reflect the industry's growth, if a product or industry is in the high-speed growth period, it is If a product or industry is in a period of rapid growth, it is very worthwhile for enterprises to pay attention to and invest in.

Consumption Structure

Consumption structure refers to the composition of the products or services being consumed, and this report mainly studies the consumption structure from three perspectives, namely: product structure, user structure, and regional structure.1 Product structure mainly studies the consumption of various types of subdivided products or services, as well as the proportion of the size of subdivided products or services in the overall market size; 2, user structure, mainly studies the consumption of products or services are sold, and the size of subdivided products or services in the overall market size; 2, user structure, mainly studies the consumption of products or services are sold. The main study of products or services are sold to which user groups, as well as the consumption of various types of user groups in the overall market size; 3, regional structure, the main study of products or services are sold to which key regions, as well as the consumption of certain key regional markets in the overall market size of the proportion. The study of consumption structure, help enterprises more accurately grasp the target customers and market segments, so as to adjust the product structure, better serve customers and cope with market competition.

Market share (Market shares)

Market share, also known as market share, refers to an enterprise's sales volume (or sales) in the market share of similar products. Market share is one of the important indicators for enterprises to judge their own market position, but also an important basis for countless large and medium-sized enterprises to discuss and develop market strategies. The study of market share is divided into overall market share and target market share. This report takes the Chinese market as the object of study, which is the overall market, while certain specific provinces and cities are the target market. Market Concentration Rate (Market Concentration Rate)

Market Concentration Rate (Market Concentration Rate) is a measure of the degree of concentration of the market structure of the industry as a whole, which is the most basic and important factor in determining the market structure, and reflects the degree of competition and monopoly in the market. Measurement indexes include: industry concentration rate (CRn), Herfindahl-Hirschman Index (hereinafter referred to as HHI), Lorenz curve, Gini coefficient, inverse index and entropy index, etc., in which the concentration rate (CRn) and the Hirschman Index (HHI) are often used in antitrust economic analysis. utilized in antitrust economic analysis. The measure of market concentration used in this report is the industry concentration rate (CRn), which refers to the sum of the market shares of the top n largest firms in a given market in the industry, e.g., CR4 refers to the sum of the market shares of the four largest firms in the industry. the larger the value of CRn, the higher the degree of monopolization in the industry, and the majority of the customers are concentrated in the few firms that are in a position to do so.

Erotic Products Market Research Report Part II

Small competition and high profits

In China, once any potential industry business opportunities are discovered, it only takes 2-3 years for the industry to become a highly competitive and micro-profit industry; only the adult industry is currently 90% of the investors are too shy to invest in the industry due to their own or their families' prejudice against the industry. Family prejudice against the industry, embarrassed to invest in business. And precisely to dare to challenge the entrepreneurs an exclusive high profit violence space. Now the market is not completely occupied, the industry is not yet saturated. Is the best time to choose. Small investment, less competition, low risk, high profit return!

Strong market demand

With the successful exhibition of the Sex Expo, more people to understand the topic of concern about sex. Everyone has the desire and power to pursue a higher realm of sexual happiness, with the improvement of living standards, open-mindedness, market demand will be even stronger, when and where there is a market, a wide range of audiences, no geography, gender, off-peak seasons. The amazing sales of adult products on Taobao and adult stores everywhere is proof.

Industry policy support

From August 28, 2002, all simulation-type genitals are no longer included in the scope of medical device management. Simulation devices are no longer regulated by the health department.

In 2006, the Family Planning Commission canceled the policy of free distribution of condoms, which led to the explosive growth of the condom retail market.

Huge market space

According to professional survey data from the statistics department, the annual sales of adult products amount to tens of billions of dollars. China has a population of 1.3 billion, adults account for more than 70%. Birth control products, adult products have been accepted by more than 90% of adults. In the male adults with 83% of people have the experience of buying adult products. At present, the market of adult products is growing at a rate of 63% per year, and according to experts' analysis, the market of adult products will maintain rapid development for at least 10 to 15 years. Moreover, during the global economic downturn, the adult products industry is the industry that satisfies the fast moving consumer goods at the same time. From the streets and alleys everywhere in the traditional adult store more and more can be seen more people pay attention to the adult products industry hidden huge business opportunities.

Erotic Products Market Research Report Part III

As the adult products industry is gradually accepted by the people of China, the market demand is increasing, more and more entrepreneurs targeting the adult products industry as a starting point for the preparation of a new round of entrepreneurial tide. But many people have vision but no implementation, have the ability but no funds, there is no product sales, in short, in short, is not ready for everything, all in vain, will return in failure.

No one can accurately give the market size of the adult products industry, in other words, with the vision of the people for this market in the end how big this thing, can not be predicted. All we know is that the growth rate is fast and the market is huge.

The following are some of the data I collected from various parties, of course, most of them are borrowed, but according to my understanding, real and reliable.

How high is the domestic retail sales of adult products?In 2011, the domestic retail sales of the domestic sex industry is 120 billion yuan, of which sex toys accounted for 15%; the country has a total of **** 200,000 retail stores, of which 30% are offline stores; from 2006 to 2011, the industry's compound growth rate of 20%, is expected to 2016, it will reach 30%; How many demand has not been met?In 2012, it was said that China's erotic products market annual sales of 5 billion yuan, but the market demand is more than 15 billion yuan, there are 10 billion yuan of demand can not be met, predicted that the overall market demand in 2015 will be more than 50 billion yuan;

Until last year, the market size of the adult supplies in the end is how big?In 2013, the largest domestic adult The founder of Romantang, an e-commerce company, Lin Degang, provided data indicating that the market size of erotic products reached 30 billion yuan in 2013;

In the same year, the number of people who purchased sex products on Taobao was close to 20 million, which is 4.6 times the number of people who purchased sex products in 2010……

Who are the consumers?70% of consumers are male, and 30% of consumers are female, but the number of consumers who purchased sex products in Taobao is still very small.

The involvement of capital, as well as the strong insertion of Roman and other 90-year-olds, has led to a sudden flashing light in front of the adult products practitioners, and more and more people are comparing the adult products to the "Internet", which is the "new money". The new money".

The Internet environment, there is a pleasure to shout. However, do not forget the "foreplay" —— screaming products. With it, it is possible to reach the climax of the sale.

In 2013, the number of people buying sex toys on Taobao has approached 20 million; 30% of female consumers will take the initiative to buy sex toys; 21% of male respondents feel that condoms are too tight, 18% feel that they are too short, and 94% of Chinese men buy medium-sized condoms…… There are more explosive data, please scroll down!

Sexual innuendo in the data

The industry's compound growth rate will reach 30%, the number of people who buy sex toys on Taobao each year is growing by more than 50%, and the number of women who buy sex toys has jumped from 10% to 30%…… these public data from the Internet may help.

The market: the big porn country is not Japan

30% of the industry is expected to reach a compound growth rate of 30% by 2016

In 2006, under various government bans and control measures, the porn industry in the 16 countries that can be counted on the world amounted to 97 billion dollars.

A research report from a consulting firm on China's sex industry shows that: in 2011, the domestic retail sales of the sex industry was 120 billion yuan, of which sex toys accounted for 15%; there are a total of ****200,000 retail stores in the country, 30% of which are offline brick-and-mortar stores; the industry's compounded growth rate from 2006 to 2011 was 20%, and it is expected to reach 30% by 2016, which will be the first time for the industry to reach 30%. will reach 30%.

The real power of the porn industry is actually China

Japan was wronged. A survey was done, and the survey data concluded that the real pornography industry power is actually China. According to incomplete statistics, China's consumption of pornographic content accounts for $27.4 billion. But if you look at per capita consumption, the picture is completely different. The highest per capita consumption is in South Korea, amounting to $526.86, while China's per capita consumption of pornographic content is only $27.41.

Largest porn site has higher traffic than Tmall

The world's largest porn site has higher traffic than Youku, BBC and Tmall, and about the same as IMDB (note: Internet Movie Database).

Practitioners in the millions

Lin Degang, the founder of Roman Tang, believes that there are hundreds of factories in the adult products industry, there are hundreds of factory labels, large and small, thousands of wholesalers, and the industry is in the millions.

Taobao: find sexual happiness while you're young

50% The number of people who buy sex toys on Taobao grows by more than 50% every year

Data from Taobao shows that the number of people who buy sex toys on Taobao grows by more than 50% every year. 2013, the number of people who buy sex toys on Taobao is close to 20 million, 4.6 times as many as in 2010. In 2013, the number of people buying sex toys on Taobao has reached nearly 20 million, 4.6 times more than in 2010.

Durex, LELO and Baileys are the best sellers

According to Taobao statistics, from the point of view of sales, most of the best sellers are foreign brands. Among them, Durex, LELO and Baileys ranked first, second and third respectively. Durex is famous for condoms, and the latter two have sex toys as their main products, and LELO's unit price is higher than Baileys.

65% of consumers are young adults

The main consumers on Taobao are young adults, especially men. Among them, 65% of buyers are 18 to 29 years old; 26% are 30 to 39 years old, and the ratio of men to women is 1.7:1.

Erotic lingerie sells 30,000 pieces every day

From the number of buyers, the six regions with the strongest purchasing power of erotic products on Taobao are: Guangdong, Jiangsu, Zhejiang, Shandong, Beijing and Shanghai. In other words, open-minded, economically developed and densely populated regions have stronger purchasing power.

And from a geographical point of view, consumers in northern cities prefer to buy erotic lingerie, and consumers in southern cities prefer to buy inflatable dolls. Taobao statistics for 2012 show that 30,000 pieces of lingerie are sold every day, and 1,500 inflatable dolls are sold every day.

Condoms: condoms, sex toys, or supplements?

94% of Chinese men's highest purchase rate of condoms is medium

Someone has done a research, the data show that 21% of male respondents feel that the condom is too tight, 18% feel that the condom is too short, 10% feel that it is too loose, and 7% feel that it is too long. Although different brands of condoms have different size standards, 94% of Chinese men would choose to buy a medium size.

2/3 male, 1/3 female

Of those who buy condoms on Taobao, 2/3 are male and 1/3 are female, and this ratio has been maintained for years. In Germany, it has been reported that a higher percentage of women than men buy condoms.

30% of consumers are from Jiangsu and Zhejiang

Taobao data shows that Jiangsu and Zhejiang have become the provinces with the strongest purchasing power for condoms, with the people of the two provinces accounting for 30% of the purchases on the network, while the people of Guangdong account for only 10%, and the people of Inner Mongolia are the lowest purchasers, and they are the least likely to buy condoms.

Supplements

11%7% 11% of men and 7% of women have taken supplements

Pan Suiming, director of the Institute of Sex Sociology at the University of the People of China, pointed out in a survey that in the last 10 years, the proportion of men and women who have taken supplements claiming to have the effect of "nourishing yin and strengthening yang" has remained at 11% and 7%, and there are even 9.7% of men and women who have eaten supplements claiming to have "nourishing yin and strengthening yang". Even 9.7% of teenage boys and 10.5% of teenage girls have taken tonic. Of course, Professor Pan analyzed that the purpose of the teenage boys and girls into the tonic is likely to be in order to cope with the examination.

Sex toys

53.9% of men rely on themselves to solve their needs

The 2013 Chinese People's Marriage and Love Survey Report shows that more than 50% of men choose to be "self-reliant and rely on themselves" in the face of sexual needs, and 20.2% of them choose to "find a temporary sexual partner". "find temporary sexual partners". In any case, there is still a lot of market space for male devices.

Are you really sexually happy? — — Sexy women, and men who like to be safe

80% of female consumers who take the initiative to buy erotic products has risen from the original 10% to 30%

In 2013, the relevant data show that the proportion of female consumers who take the initiative to buy erotic products has risen from the original 10% to 30%. This data has been verified in the vertical e-commerce B2C Romantang, Romantang founder Lin Degang said, according to the sales and questionnaire statistics of "Romantang", its main customers are men, female consumers only 30%, but the proportion of female products sold is as high as 80%

Each increase in sexual troubles, the likelihood of taking supplements 41 times more likely

The number of women who buy sex toys has increased from 10% in the past to 30% in the present.

The data also comes from Prof. Pan, the results of this study show that men in our country still have a relatively strong "Chinese medicine complex" or believe in "tonic theory" when it comes to sexual troubles. For a variety of sexual health products, a practitioner's attitude is very resistant, pointed out: "are fake.

70% of the vibrator 70% of the buyers for men

Data from Romantang shows that 70% of the buyers of vibrators are men. And in male appliances, usually more popular are sex dolls, inflatable dolls and pussy butt inverted molds, and is the best sales of imitation female pornography category, it seems that Chinese men are indeed by the cultural influence of the island country is very deep.

However, some surveys have pointed out that around 70% of Chinese people still haven't tried sex toys. Tips:

The above data comes from the Internet

Now the adult products industry is booming, blossoming era, the adult products industry is bound to become the times of the popularity of the industry, how to seize the opportunity to become the times of the tide of the child, allow each entrepreneur to explore.