The future development prospects of the tourism industry:The current situation and prospects of tourism development

Today, the global tourism industry is in the doldrums due to the era of epidemics, and the domestic tourism industry is constantly changing and adjusting. Following this pattern, the next five years will be difficult. Here is to share with you the specific development trend of the tourism industry.

Epidemic normalization, tourism unemployment normalization

From the beginning of the year to now, the epidemic has lasted for one year and eight months, which is a very long time indeed for the tourism industry, which has been y affected by the epidemic.

Here's how one tourism worker put it: when the epidemic first started, children were just a month old. Now they're talking and running all over the place, but the tourism industry hasn't come out of the quagmire of the epidemic.

With the further extension of the duration of the epidemic, the prevention and control of the epidemic has become normalized. How to deal with the normalized tourism industry is the primary issue that China's 3.4 million tourism enterprises and 33 million tourism workers must face in the coming years.

The new Crown Pneumonia outbreak has affected the tourism industry more than any other disaster in the past, and the normalization of the outbreak has made unemployment in the tourism industry the norm.

The tourism industry of 40 or 50 years has not been as magical as it has been in the last two years. The suspension of opening to the public was just a moment, business and unemployment were the final word on the epidemic, and unemployment in the tourism industry has become the norm.

Vulnerability and uncertainty in the tourism industry

It has been said that the tourism industry is a weathervane for economic development, and the circle of friends of tourism workers is a barometer of people's living standards.

When tourism is booming, it means that the form of economic development is upward and good. When there are problems in the tourism industry, it will definitely affect the economic development, which is directly manifested in people's living standard.

The tourism industry is an extremely vulnerable industry. Natural disasters, political changes, the international environment, financial and economic changes, and so on. And the slightest hiccup can have a big impact on the tourism industry.

In addition to vulnerability, the protracted New Crown Pneumonia epidemic has created a great deal of uncertainty for the tourism industry. You don't know when or where a new outbreak will occur, the tourism industry will be temporarily shut down, and tourism workers will be "officially declared" unemployed.

Just the other day, for example, cross-province tours in Shanghai resumed for just one day, and lasted just over 30 hours from the time they were announced until they were suspended again. Some people have described the tourism industry as an embarrassment to the "fast-charging" business, which has been open for one day and closed for a whole month in the wake of the epidemic.

The vulnerability and uncertainty of the tourism industry has once again been magnified against the backdrop of the normalization of the epidemic, which is undoubtedly fatal to the development and survival of an industry and an employment group.

The vulnerability and uncertainty of the industry is draining the confidence of the industry little by little.

Just like these days, although Shandong, Hainan, Inner Mongolia and Sichuan resumed inter-provincial tours in just three days, but everyone has no confidence in this year's tourism market.

Travel is not something you want to do anymore.

The narrow way is the best way to win. The tourism industry is becoming more and more demanding for businesses and practitioners, and the future of tourism is no longer whatever you want it to be.

Of course, it's not just the uncertainty of the industry brought about by the outbreak that's beating the tourism industry, but also the changes in the market and consumers. The epidemic was just a catalyst.

The difficulties of the tourism industry in the past two years are not just in the epidemic, but in the transformation and upgrading of the industry as a whole. It's still the same industry, but the tourists are not the same tourists, and the era of the "dumb white sweet" tourists is over.

With the massification of resources and the transparency of information, the original travel agencies rely on poor information can no longer be seen, personalized demand for the original traditional tourism is no longer popular.

The entire tourism industry chain under the epidemic, scenic spots, hotels, airlines, OTAs, travel agencies, etc. are all having a bad time.

New tourism market, new tourism consumer groups, new tourism consumption demand and new tourism consumption mode, all with the epidemic and social development of the tourism industry pressure

In the face of the industry's increasing vulnerability and uncertainty, the normalization of unemployment, and people's tourism consumption demand continues to change, tourism enterprises and practitioners should be how to cope with it?

1. Replace channels with content.

From stores to OTAs, from traditional Internet to mobile Internet, from paper media to online media, from graphics to short videos ...................

With the emergence of self-media and short videos, the exchange of traffic began to change quietly. In the past, the way of relying on advertising for traffic is changing to relying on content for traffic.

Similarly, in exchange for traffic, content is far more acceptable to consumers and far more reliable and long-lasting than traffic exchanged for advertising.

2. Win customers with culture.

I have always believed that the tourism industry should be a cultural industry, and it is for this reason that the country has merged the Tourism Bureau into the Ministry of Culture and Tourism.

However, the reality is just the opposite. Less than 40% of tourism employees have a college degree or higher. How many tourism workers have not even graduated from high school?

The future of tourism is an industry of cultural dissemination, not just sightseeing. Without enough cultural elements and qualities, it is really hard to win customers.

Tourism companies should be purveyors of culture, not just providers of tourism services.

3. Attract demand with connotation.

The belly is the king. If you want customers to recognize you, you must have a reason for them to recognize you.

In the era of poor information, there are resources at hand to have a good product, and a good product to win customers. In the era of transparent information and universal resources, airfare, hotels, and tickets can be bought anywhere. Why should customers buy from you?

The most effective way is to follow the trend, which is the fan economy. Only if you have something in your stomach, have connotation, have culture, you have the opportunity to become the "king of travel" in everyone's mind, and others will willingly give you their own travel.