How does the copy of the promotional film shock the creativity?

The so-called shocking power must first consider who your audience is. What kind of communication purpose do you want to achieve?

For example:

A piece of bread is a shock to the hungry beggar.

A bottle of water is a surprise for travelers trapped in the desert.

A coquettish and dissolute woman was shocked by the lustful man who had been in spring for a long time.

For example:

Your audience is eager to make money. 1 month to buy a car, half a year to buy a house, shocking.

Your audience is young writers and artists. Dreams are horses and poems are far away. It's shocking to travel whenever you want.

Your audience is a vain, exquisite and anxious middle class, and the freedom of taste and style is shocking.

General promotional videos should first clarify the following questions, and then talk about "shocking creativity"!

first step

Find the core value of the enterprise first, that is, what kind of value are you providing to which part of mankind? Create what kind of changes?

Second step

What does this promo really want to express? An enterprise is like a person, who has many aspects. It can be dissected in all directions or interpreted from a certain dimension. For example: image films, concept films, cultural films, public welfare films, activity films, product films and so on. Please remember: no matter what you say, don't forget the core values and the overall "personal design" of the brand.

Third step

Start building a communication model. Promo is a way of communication. All communication should pay attention to skills, which is called creativity. Creativity doesn't come out of thin air, it's not talking to itself, it's entertaining itself. We must think from the perspective of the audience (users). The so-called "shock" is to find the best way to attack.

Fourth step

Let's have a sincere and interesting performance! First of all, don't be creative for the sake of creativity, but have enough sincerity to talk to the audience. With the above three steps of thinking, we began to build ideas. Creativity is like running water, ever-changing, and there is no formula. What is creativity? It is actually a mosaic combination of elements. First of all, we should open the limitations of thinking, let countless elements impact the brain, and then break the routine and combine them. Combinatorial splicing can open great ideas. So all the arts and sciences come from this way.

Guangzhou Parr Culture put forward the "film brand building model", that is, applying the classic film method to brand image building and publicity. In the future, publicity will rely more on storytelling.

In short, an impact is an attack. Targeting is the key.