What are the most commonly used criteria for segmenting producer markets

According to the knowledge of marketing, the criteria of producer market segmentation are as follows:

1. Segmentation by end-users of products;

Enterprises formulate different marketing strategies according to the different end-users of products in the producer market in order to satisfy the needs of producers of different purposes and provide corresponding pre-sale, in-sale and after-sale services.

2, according to the buyer's geographic location segmentation;

Each country and region, to a certain extent, by the natural resources, climatic conditions and historical and cultural traditions and other factors, the formation of a number of industrial zones. As a result, producer markets tend to be more concentrated than consumer markets. Segmentation of the market according to the geographical location of the buyers, so that the enterprise target on the concentration of users in the region, is conducive to saving the time and cost of sales staff to and from different customers, and is conducive to saving marketing costs, improve the economic efficiency of the enterprise.

3. Segmentation by purchaser's scale of operation;

The size of the purchaser's scale of operation determines the size of its purchasing power. Enterprises can target the different characteristics of customers as the producer market segmentation criteria.

4. Segmentation by industry characteristics of purchasers;

Purchasers in the producer market are made up of many industries, each of which clearly exhibits its own characteristics. Segmentation of the market by industry makes the enterprise's goal more focused, and it is easy to study and grasp the market changes and development trend to better meet the needs of the producer market.

5, according to the interests of the buyer to pursue segmentation.