What does it mean to write a new media copy with logical thinking?

The main purpose of new media copywriting is to convey information to users, so copywriting should pay attention to the logic of content.

Many copywriting has no obvious effect, which makes people have no interest in reading. The main reason is that the article is too long, the logic of the article is messy, and the content is not clearly expressed.

Four principles of copywriting:

1. Make clear the purpose of writing and how to achieve the expected effect.

2. Understand the user groups and output targeted content.

3. Content development direction and promotion scope.

4. Determine the focus of the article and express it clearly.