What are the advantages and disadvantages of live broadcast?

1. What are the advantages of live broadcast? Why do so many people join the live broadcast? Among them, there are many stars, big V and business people, probably for the following reasons: 1. Driven by the fan economy, it is now a traffic society, and the flow of stars and celebrities is very sufficient, with many fans and great role models. The live broadcast keeps the stars away from the public and satisfies their curiosity. In a sense, this is the same as celebrity endorsement products, but the live broadcast has become direct sales. 2. The live broadcast is more intuitive, interactive and timely, which shortens the distance between products and users, making people feel like they are in an offline store experience, and increasing trust through the sight, hearing and touch of the anchor. 3. On-site discount is strong, affordable, and low price is always the magic weapon of sales. In order to attract users and fans, coupons, red envelopes and full reductions in the live broadcast room are very exciting. What are the advantages and disadvantages of live broadcast? 4. The overall supply of domestic products exceeds demand. In addition to entities and online stores, there is now another low-cost marketing method, especially for some remote economically underdeveloped areas, which is very simple to operate. Smartphones can be sold live, which undoubtedly has great advantages. Second, what are the disadvantages of live broadcast with goods: 1. Live broadcast with goods, the anchor is the key, there are requirements for the anchor's technology, the three views should be correct, not vulgar and kitsch. Have a certain ability to control the field, active atmosphere, increase attention but just right, grasp the degree, and focus on creating products and personal charm. 2. Not conducive to big brands. At present, the added value of live broadcast products is not high. Although there are many big brands in the live broadcast, most of them have no brands. The lack of brand has hindered the rise of the "segment" of live broadcast. Some are still unclear about quality control and grading, such as the lack of awareness of agricultural products quality, after-sales awareness and service awareness. We need to create a brand in the live broadcast room. What are the advantages and disadvantages of live broadcast? 3. The anchor's ability to carry goods is uneven. The transformation rate of Daniuwu is above 30%, and the mature point is around 10%. Most of them have no training or special study, and their body movements and language expressions are unattractive. The conversion rate is below 5%. If you are not well-known, you must have a comprehensive understanding of products, customers, after-sales and services, and you must also be able to express and display them. It's not that easy. Live broadcast is also necessary.