The difference between network marketing and traditional marketing

Network marketing is the innovation and development of traditional marketing, which is closely related to and different from traditional marketing. Many of its theories come from traditional marketing, but online marketing relies on a new tool-Internet, which has never been used in the past. The goal of online marketing and traditional marketing is the same, both of which are to meet the demand and obtain profits, but the difference is that online marketing pays more attention to consumer demand. Network marketing is being widely used, because it has incomparable advantages over traditional marketing, and its appearance subverts many traditional fields, which is the progress of human society. Network marketing has produced many innovations, but its appearance can not replace the traditional marketing methods.

Their connections and differences are mainly reflected in the following aspects:

1. product. Network produces virtual products, and network marketing has natural advantages. Not all goods are suitable for online marketing. There are strong traditional channels such as electricity and tap water, as well as products such as food and cosmetics that pay attention to user experience. Although it can be sold and settled online, it can't be separated from the trial sales and promotion done by traditional marketing online.

2. price. Because Internet marketing has a natural cost advantage compared with traditional marketing, the price of online goods is lower than that of offline goods, and the range of goods that customers can compare online is wider, so sellers have to set the price near the equilibrium price according to the needs of consumers.

3. promotion. Network marketing can spread all kinds of effective information of products to the target population quickly, widely and pertinently with the help of the advantages of the Internet, and the cost is much lower than that of traditional marketing. The promotion cost is low, so it can be promoted more, attract new users to join and expand the market share of products.

4. Distribution channels. Traditional marketing needs secondary or even more distribution.

Channels, profits will be divided. Network marketing can make products reach users directly, saving

In the intermediate link, manufacturers reduce the marketing cost and consumers get it at a low price.

Homogeneous goods. Internet marketing has brought people a more convenient lifestyle, but it has also made it disappear.

Consumers are increasingly trusting and inseparable from online marketing, and traditional marketing channels are changing.