How to improve the competitiveness of supermarkets in industrial areas?

A large-scale industrial zone often has convenient transportation and a wide factory area, which also forms a phenomenon of vast land and sparsely populated, so the choice of supermarket business location cannot be casual. Generally, there are several leading enterprises in the industrial zone, and their employees and consumption capacity are relatively high, thus forming a relatively concentrated area of catering, entertainment and consumption in a certain area. The activity area and time of migrant workers in industrial areas are relatively fixed. How to attract migrant workers into the store needs to achieve good results in business environment, supermarket scale, publicity and promotion.

In order to increase passenger flow and ensure the profitability of supermarkets, on the one hand, the clean environment and scale of supermarkets can attract consumers, and attracting consumers to shop is an essential skill for a supermarket to survive; On the other hand, the location of the supermarket needs to be observed for a certain period of time to ensure the real passenger flow, and it is necessary to have a good reputation to enhance the loyalty of consumers.

Positioning direction and enriching business types

The main area in the industrial zone is generally the leisure, shopping and entertainment area for migrant workers, so the varieties operated in the supermarket should cover the needs of migrant workers' life, entertainment and work.

In terms of the types of business projects, we should not be limited to the goods in ordinary supermarkets, but we can increase the business of breakfast and cakes and collect electricity and telephone bills. Because industrial areas are generally far away from towns, migrant workers have no leisure time except for weekends. We should turn the supermarket in the industrial zone into a leisure station for migrant workers, who will automatically gather here as soon as they get off work, thus bringing shopping consumption.

People-oriented service in place.

Supermarkets in industrial areas can allow migrant workers to visit and consume repeatedly, which is the key point for supermarkets to continue to operate, because consumers in industrial areas generally engage in long-term and high-intensity work, and shopping in supermarkets is accompanied by a desire to relax. In the process of operating a supermarket, the service of shopping guide, cashier and other personnel will determine consumers' evaluation of the supermarket, and cordial service is also an important means to attract consumers. Remember to always smile at customers, and would rather charge a dime less than a penny more. You won't suffer in the long run.

Standardize operation and reduce procurement cost