What is the process of making a simple micro-movie?

First, the creative writing of the planning script (theme selection)

Compared with traditional advertisements, micro-movies drive users' emotions with ups and downs, and through the sublimation of the story hero's "things and feelings", it may lead users to praise and support the brand.

Second, the shooting script subdivision step

Subdivision shooting script, commonly known as storyboard, aims to shoot clips, which is more organized and as detailed as possible, and at the same time, it is convenient to shoot scenes in the mirror period, saving time and effort.

Third, the early selection of scenery.

According to the scene, the script is appropriately modified and re-presented, and all aspects are well prepared.

Fourth, pre-shooting

Shooting involves the selection of shooting, production equipment, director, actor, lighting engineer, stylist and sound engineer, which requires stricter and more professional requirements. It requires directors and other related personnel to have certain logical thinking and work experience in related industries such as movies and TV dramas, so as to mobilize people's hearts and give full play to the story of micro-movies.

Verb (abbreviation of verb) is edited later.

Using the material obtained from actual shooting, stunt shots are made through three-dimensional animation and synthesis, and then the shots are edited together to form a complete film, and sometimes sound is needed for the film.

Shooting skills:

1, shooting horizontally

Most of the pictures should be taken horizontally by the camera, which is more in line with people's visual habits and the picture effect is relatively peaceful and stable.

Step 2 shoot from bottom to top

Looking up at a target, the viewer will feel that the target seems to be particularly tall, whether it is people or scenery. If you want to make the image of the subject look higher, you can lower the shooting angle of the camera and shoot obliquely upwards. This kind of shooting can strengthen the dominant position and make the subject look more majestic and tall.