Traditional Culture Encyclopedia - Traditional festivals - What are the advantages and disadvantages of traditional marketing?
What are the advantages and disadvantages of traditional marketing?
Advantage 1: Internet marketing thinking is to find the screaming point of products and the unsatisfied demand point of users in brand positioning; The brand positioning of traditional marketing thinking is to find the blank point of mental model.
Advantage 2: Internet marketing thinking is to create explosive products and create the ultimate screaming items; Products created by traditional marketing thinking can solve users' practical problems.
Advantage 3: Internet marketing thinking is a touching price in the price of products; The price of traditional marketing thinking is influenced by many factors.
Advantage 4: The product channel of Internet marketing thinking is through individuals (opinion leaders, iron powder, WeChat merchants)+network platform; The product channel of traditional marketing thinking is logistics channel.
Advantage 5: the product promotion of Internet marketing thinking can be spread through word of mouth and viruses; The traditional marketing thinking of product promotion can only be discount.
Advantage 6: Internet marketing thinking can be iterated in the community, put in accurate target user community interaction, and get data feedback in real time; However, the traditional marketing thinking information is output in one direction in the prime time of TV stations, and the data feedback period is long.
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