Traditional Culture Encyclopedia - Traditional festivals - What is the automobile distribution channel?

What is the automobile distribution channel?

1. Direct selling mode: automobile manufacturers and their local sales organizations sell cars directly to end users.

2. General agent mode: the channel mode process is that the general agent area of the manufacturer acts as an agent for the lower-level customers. This mode is usually adopted by imported cars.

3. Regional agency mode: The channel mode process is the regional general agent of the manufacturer and the subordinate agent customers. This is the earliest automobile channel model, but few manufacturers have used this model before.

4. Joining mode: the channel mode process is vendor >; Franchise dealer customers. Automobile manufacturers will find that it is difficult to regulate the distribution behavior of dealers after implementing the regional agency system, which leads to market price confusion. Therefore, after 1996, the automobile channel model gradually changed to the franchise system.

5. Brand monopoly mode: the channel mode process is the end user of the manufacturer's specialty store. Brand monopoly system developed gradually from 1992. Mainly through the store that provides vehicle sales, spare parts supply and after-sales service and the store that provides vehicle sales, spare parts supply, after-sales service and information feedback.