Where does the attitude of consumers come from?

Attitude usually refers to an individual's evaluation of his likes and dislikes, emotional feelings and behavioral tendencies. Consumer attitude has a great influence on consumers' buying behavior. The attitude of consumers comes from the following aspects.

(1) Direct contact with commodities.

(2) Being directly or indirectly influenced by others.

(3) Family education and personal experience. Some scholars believe that consumer attitudes include evaluation, emotion and intention, all of which have their own influences on purchasing behavior.

(1) evaluation refers to people's relatively constant evaluation and views on commodities.

(2) Emotion refers to the emotional reaction of consumers to goods and services, such as liking or hating goods or advertisements. Emotion is often influenced by consumers' psychological characteristics and social norms.

(3) Intention refers to the tendency of consumers to take certain actions, whether they tend to take purchase actions or refuse to buy. Consumer attitude is finally implemented in the purchase intention. Because the formation of attitude often takes a long time, it is usually time-consuming and costly for marketers to change consumers' thoughts and emotions about a product, and sometimes it may end in vain. Therefore, it is wise for marketers to change products to cater to consumers' attitudes, rather than investing too much in changing consumers' attitudes.