Dong Mingzhu is once again the man of the year. Where is the future of China manufacturing?

If we say who is the most popular business network on 20 16, I believe Miss Dong from Dong Mingzhu will undoubtedly be on the list. Although Miss Dong didn't go well on 20 16, first the motion failed to pass, and then she was removed from the position of chairman of Gree Group, but less than a month later, Miss Dong told the world a truth, "Never stop a woman from spending money, even if you don't buy it for her. This is a joke widely circulated on the Internet. Of course, everyone can smile and don't take it seriously. However, the person who helped Miss Dong pay back the money is indeed surnamed Wang, who was once the richest man in China: Wang Jianlin. I remember Wang Jianlin's reply at that time was: Mr. Dong called me and I voted. Isn't it 500 million? Not anymore, not anymore. This tone is really admirable. 65438+ 10/0, Miss Dong was the first to receive the prize at the "20 16 China Top Ten Economic Figures of the Year" award ceremony held in Beijing.

The awarding words given by the organizing Committee to Miss Dong are: creating Gree legend with one hand and witnessing the growth and transformation of Gree Electric's international home appliance enterprises; She dares to say and do, challenge channel giants, bet on internet companies and repel barbarians; She cares about the country and the people, insists on making in China, and delves into the core technology, which provides a good prescription for China to go abroad. At the crossroads of transformation, she took the lead in opening the road of diversified exploration such as smart home appliances, mobile phones and automobiles, and once again ignited Gree's passion and dreams.

Indeed, as the founder of an enterprise, she did a lot of things, even countered the oppression brought by the system with one person's strength, and bought Zhuhai Yinlong with one person's strength, which surprised the role of a strong woman in the enterprise. Today, the author wants to discuss a question: Why did Miss Wang pull in billions of investments with a phone call? Why did Wang Jianlin dare to invest 500 million yuan for Miss Dong?

In fact, as we all know, the so-called Lao Wang's statement next door is just a kind of ridicule. The real reason is what Wang Jianlin said: I have known Teacher Dong for a long time, and I believe her. So what does Wang Jianlin believe? The author believes that Wang Jianlin believes in Miss Dong's ability and her entrepreneurial spirit.

First of all, Miss Dong is very entrepreneurial.

Believe me, when I talk about starting a business, people will definitely think that the author is talking about something mysterious. This illusory corporate culture is certainly not of interest to everyone. What I emphasize here is not the so-called enterprise construction, the so-called entrepreneurial spirit of rotten streets, and what is harmonious and inclusive. Not these.

In economics, entrepreneurship has a special meaning. Mr. Schumpeter, a famous economist, wrote a special article: Only under the market economy can there be sustained innovation, and the main body of innovation is entrepreneurs. Explain what an entrepreneur is in simple words. Entrepreneurs are people who re-create money and other means of production through their own organic distribution, innovation and courage. Therefore, the real difference of Miss Dong is not whether she is the chairman of Gree, but whether she is an entrepreneur.

The real entrepreneurs in China are not the so-called academics who graduated from MBA classes. These people can only be called professional managers. What about those who carry out the daily management of the enterprise? They can only be called enterprise managers, not entrepreneurs. Miss Dong, on the other hand, is a rare entrepreneur in China, because she and people like Cao, together, will be keenly aware of the problems existing in this industry when an industry is in recession and when the development of an industry encounters bottlenecks, and will put resources into areas that change or bring more profits.

Therefore, an enterprise can dismiss one or two workers, one or two managers, or even all professional managers, but an enterprise can never dismiss entrepreneurs. Entrepreneur's innovation is destructive innovation. They use their own ability to destroy the original enterprises and make them develop new ones. Therefore, what Wang Jianlin values is nothing but Miss Dong's entrepreneurial spirit.

Second, what does Gree lack now?

If it can be said that what Miss Dong lacks is entrepreneurship, what does Gree lack now? In a sense, Gree is a very successful enterprise, which can be described as the industry overlord in the field of home appliances, and air conditioning is unique in the world. The advertising slogan "Good air conditioning, made by Gree" is familiar.

Although Gree is very successful, Gree also has a lot of cash flow, and the development of Gree is also very smooth, but the problems of Gree are also obvious. As a traditional manufacturing enterprise, we admire Gree's contribution to manufacturing in China. However, after more than 30 years of development, the traditional manufacturing industry has formed an inertia, and most people will only act according to their old ideas. In traditional manufacturing enterprises, there is an impulse to return to the habit track again and again. This impulse is called path dependence in economics. Obviously, after great development, many manufacturing enterprises have formed their own thinking inertia, unwilling to innovate, and only willing to accept previous successful routines. Therefore, the products of many enterprises are just developing along the old road and are unwilling to accept new things.

However, with the development of Internet and mobile Internet, the world has changed. A large number of Internet companies such as Xiaomi and LeTV have really crossed the border, and home appliances are at the forefront of cross-border attacks. As the famous science fiction writer Liu's Hugo Award masterpiece "Three-body" discussed, with the madness of capital, Internet companies are simply attacking traditional enterprises with two-way foil, making traditional enterprises unable to fight back. Just as digital cameras beat Kodak and iPhone beat Nokia, this kind of competition is not a dimension at all. No matter how good your traditional enterprise is, if people don't use your gameplay at all, you will be finished. In many traditional enterprises, the author still thinks with traditional thinking and wants to use price war to obtain the possibility of their own survival. Although the price is useful, there is no advantage in a simple price war. Just as a horse can catch up with the speed of a chariot no matter how fast it runs, it is easy for a tank to defeat a war horse. This is the gap between different dimensions.

Many traditional enterprises face this problem, but many people don't really realize it. Obviously, although Miss Dong has made some unsuccessful Internet products, such as mobile phones, her attempts are all attempts to change the traditional corporate thinking, which is what Gree really lacks.

3. What will happen to Miss Dong's adventure?

From a certain point of view, Miss Dong is in a very dangerous situation. As the author once wrote in the article, Miss Dong has a big problem, because she is challenging the current enterprise management system in China by herself, and she is likely to face further dismissal in the end.

However, as Mr. Schumpeter said, entrepreneurs have different spiritual characteristics, the will to conquer, the impulse to fight, the impulse to prove that they are superior to others, and the adventurous spirit to face all challenges. Obviously, whether Miss Dong is successful or not, she has these qualities. Facing the reality, Miss Dong must choose whether to take more risks than ordinary people, because she is dissatisfied with the status quo, willing to break the routine and unwilling to obey absolute power. However, in China, a country that emphasizes collectivism, entrepreneurs represented by individual heroism must be tragic, because it is difficult to tolerate adventure and failure by emphasizing tradition and collectivism.

I am not a fan of Miss Dong, and even I often criticize Miss Dong in my articles, but my feeling now is that Miss Dong is making a lost gamble, a gamble against collectivism. Although her victory is small, it is a beginning, a disobedient beginning, and an elegy of entrepreneurship.

For China, there is no shortage of obedient business managers, but also professional managers trained by MBA. What China really lacks is an entrepreneur, an entrepreneur who really dares to struggle. Therefore, the author is willing to write this article for Miss Dong, not for her alone, but to appeal for a kind of social tolerance and a rising force of entrepreneurship. Since China can make ballpoint pens, why not let more entrepreneurs make more breakthroughs?

Viewing Jiang Han, the official account of World WeChat from an economic perspective ID: jianghanwiew