The difference between traditional advertising and online advertising

1. From the point of view of products and consumers, in theory, general goods and services can be sold online. In fact, this is not the case at present. Electronic products, audio-visual products, books and other intuitive and easily identifiable goods sell well. From the marketing point of view, most products can be marketed through the Internet. Even if the final transaction is not reached through the network, the propaganda and communication function of online marketing still needs attention. Network marketing can truly face consumers directly, implement differentiated marketing (one-to-one marketing), and formulate corresponding marketing strategies for a certain type or even a certain consumer, so that consumers can freely choose what they are interested in to watch or buy. This is beyond the power of traditional marketing.

2. From the perspective of price and cost, because online marketing directly faces consumers, it reduces intermediate links such as wholesalers and retailers, saves intermediate marketing expenses, and can reduce sales costs and marketing expenses, so commodity prices can be lower than traditional sales methods, thus generating greater competitive advantages. At the same time, we should also pay attention to reducing the intermediate links of sales. The mailing and distribution costs of goods will also affect the sales cost and price of goods to a certain extent.

3. From the perspective of promotion and convenience, in terms of promotion methods, online marketing itself can use e-mail, web pages, online advertisements, etc. You can also learn from the promotion methods in traditional marketing. Promotional activities generally require creativity and can attract consumers, so online marketing should also have creative and novel promotional methods. In terms of convenience, on the one hand, online marketing provides convenience for consumers to choose the goods and services they need without leaving home, on the other hand, it lacks the intuition of consumers directly facing the goods, and is limited by the honesty and credit of merchants, so it is impossible to guarantee the absolute truth of online information. In addition, online shopping needs to wait for delivery or mail from merchants, which brings inconvenience to consumers to some extent.

4. From the perspective of channels and communication, because of the conditions of the network itself, there is no online marketing without the network, and the channels of traditional marketing are diverse. Because of the highly interactive and global nature of the network, online marketing can communicate with consumers in real time, answer their questions, and provide information to consumers quickly through BBS and e-mail.

5. In the aspect of monitoring the effect of its advertisements, the data monitoring of online advertisements is convenient and intuitive. Through the analysis of Topbox's intelligent input and the effect of online advertising, this paper makes statistics on the channels of online advertising, and analyzes the website visitor page, visitor behavior and conversion page.