The town without industry has no soul, the eight characteristics of the town of culture and tourism innovation case

In recent years, with the acceleration of the new urbanization process, people's living needs continue to improve, large and small towns in front of our eyes to become "modern" up: high-rise buildings, wide roads, glass curtain wall ...... in which to walk wherever you go! The "one side of a thousand cities" is a "one side of a thousand cities". The "one side of a thousand towns" is undoubtedly the sadness of some of the towns nowadays, but there are also faces that amaze us. "Not every town has to grow into a giant", look at these low-key cultural tourism town, perhaps you will find another piece of sky!

Napa Valley is located 80 kilometers north of San Francisco, California, the United States, is the first United States among the world-class wine production. It consists of eight small towns and is a narrow area 35 miles long and 5 miles wide with beautiful scenery and a favorable climate.

Beginning in the mid-19th century, based on the development of traditional grape cultivation and winemaking, it has now become a comprehensive rural leisure and cultural tourism town cluster known for wine culture, estate culture, including wine tasting, dining, health, sports, weddings, conferences, shopping and various types of recreational facilities, and receives 500 million visitors from all over the world each year. It receives 500 million tourists from all over the world every year, and the economic income from tourism exceeds 600 million US dollars, creating more than 20,000 jobs directly for the local community.

Napa Valley towns are so successful, thanks to the local government of the Napa Valley towns to unified planning and differentiated positioning ; full reliance on primary and secondary industry resources for product systems and festival planning. Napa Valley's grape growing and winemaking industry is not only the pillar of local economic development, but also for the local tourism product system and festivals provide landscape resources and development basis, while the government-enterprise cooperation to set up the tourism industry also promote the development of the local tourism industry.

The Hershey Chocolate Town in the United States is located in Hershey, Pennsylvania, also known as Hershey Town, the town's population of about 21,000 people, 203 kilometers away from Washington, D.C., and only a 10-minute drive from Harrisburg International Airport. Hershey is the headquarters of the Hershey Chocolate Company, surrounded by mountains, forests, water, green, lush, natural environment is quite beautiful.

Today, Hershey's has three modern chocolate factories, with the world's largest production capacity, producing 33 million KISSES chocolates each year. Hershey's has become the IP of Hershey's town, and has symbolized and characterized its chocolate culture. The most typical is "Chocolate Avenue" (CHOCOLATE AVENUE) and "Cocoa Avenue" (COCOA AVENUE) and other street signs, chocolate avenue on the 128 street lamps, lampshades are also used on the "KISSES". "The 128 street lamps on the Avenue of Chocolates are also decorated with Hershey's image in the shape of Kisses chocolate, and every vignette and man-made landscape is emblazoned with Hershey's image.

Features of Hershey's town: excellent location and transportation, located in the suburbs of Harrisburg, only 10 minutes from the airport, about 200 kilometers away from Washington; rich in natural resources, surrounded by green mountains, beautiful natural scenery; significant cultural IP, Hershey's has become a symbol of the town's history and culture; with a strong industrial base - chocolate production. -chocolate production.

The term SPA comes from the Belgian border town of Spa, where hot springs abound, and where people have been bathing in hot springs to treat a wide range of ailments and aches and pains since Roman times, 2,000 years ago.

The fame of the Spa reached its peak in the 18th century, when it not only attracted the most powerful people from all over Europe, but also made the Spa officially synonymous with hot spring stations and hot spring water in English and other languages. It is no wonder that even though spas can be found everywhere today, the people of Spa can still proudly insist that Spa is the home of the spa.

And there's only one real spa, the Spa Station on the hillside near the town's visitor center. It was built in 1868 and is considered the oldest and most luxurious spa treatment center in the world. To get there, you need to take a special escalator.

Surrounded by trees and dotted with castles, Spa is not only home to spa treatments, but also to Formula 1 racing. The Spa race track, about 10 kilometers southeast of Spa, takes advantage of the natural terrain of the Ardennes Mountains and is about 7 kilometers long, making it one of the most varied race tracks in Formula 1.

Evian, also known as Evian, is located in the northern part of the Haute-Savoie department of France, and has more than 7,000 inhabitants. It has the Alps at its back and faces Lake Léman, across the lake from Lausanne, Switzerland, and is a good place for the French to spend their leisure time, for summer retreats and for skiing in winter. The theme and legend of "water": Evian means "water" in Latin, and the town of Evian is centered around the theme of water.

The town of Evian is rich in core resources, mainly mineral water, hot springs, flowers and architecture.

The source of the mineral water in Evian town is the Alps, which comes from alpine snowmelt and mountain rainwater that has been naturally filtered and mineralized by glacial sands over a period of up to 15 years, forming the precious Evian water.

The hot springs in Evian towns originate from the Alps, and the water is clear and clean, containing calcium, magnesium, zinc and tin, which have great medical and health benefits.

Evian town has more flowers, Evian town local climate is pleasant, suitable for the growth of flowers and plants, local residents are also very good at beautiful flowers to dress up their homes, known as the most flowers of the city.

Most of the buildings in Evian are typical 19th century French architecture.

The biggest advantage of Evian Town is that it has industrial characteristics that keep pace with the times, and in this way, it has formed an advanced stage of health care and vacation based on water resources and driven the region into a health care and vacation with high-end health management projects, and gradually established a perfect vacation function system. The perfect vacation function system, while realizing the extension and development of the industrial chain.

Daiei Town (which has been merged with Kitajo Town and renamed Hokuei Town) is located in Tottori Prefecture, Japan, and is a small town facing the Sea of Japan. It is a small town facing the Sea of Japan. Although there are only 5,000 households, it is now a pilgrimage destination for Conan fans all over Japan.

A successful cultural identity has made the world remember this town, and the integration of the anime image of Conan into every aspect of the development of the town is its greatest feature.

First, the construction of the Conan Museum, a very unique white building. The museum is centered on Detective Conan, laying out the world of Gosho Aoyama's gorgeous work. A display area including personal introductions, manga works and anime works, and a large number of anime craft stores were also set up in the museum, bringing great economic benefits to Kitae Town.

Greenwich is located in Connecticut, USA, as a small town of only 60,000 people and 174 square kilometers, but it is a paradise for hedge funds, the town's per capita income of $9.03 million, the world's first asset density.

First of all, the town is located only 60 kilometers from the financial center of New York, about 45 minutes by car, where there are all the supporting conditions required by hedge funds to effectively undertake the New York financial core industry spillover, in addition, there are three airports in the vicinity of the town, the traffic is very convenient.

Secondly, thanks to the government's tax incentives, since the beginning of this century, the town has attracted a large number of brokers, hedge funds supporting staff, etc., the number of 4,000 at one time, and the number of its employment than the number of times the number of times the 1990, compared with the New York office of the hedge fund practitioners in Greenwich, the $ 10 million a year income of the employees can pay less than $ 500,000 personal income tax. pay $500,000 in personal income taxes. And, while New York's property taxes are as high as 3%, Greenwich's are only 1.2%.

Finally, the town's tree-lined, beautiful environment is also much more livable than New York, which is noisy, chaotic, densely populated, and extremely compressed in terms of living space. Robert Lardon, an adviser to the mayor of Greenwich, has previously gone on record as saying that the town has great community services. "There are plenty of international brands and restaurants where the families of fund managers and members of their companies can live safe and comfortable lives."

In Greenwich, it can take as little as 10 minutes between the office and home; there are great places to run and walk the dog everywhere near the residence; the housing is spacious and comfortable, far from the crush and congestion of New York; and there are plenty of great schools to choose from. The town is also very cosmopolitan, with 27% of the 60,000+ permanent residents coming from different cultures, including China, Singapore, and other elites from around the world, and you'll hear the languages of different countries as you walk down the street.

It is thanks to these conditions of timing, location, and people that the scale of the Greenwich town has been able to form a clustering effect, which in turn promotes the restructuring of local industries.

The world-famous mural town of Chemainus is located about 80 kilometers north of Victoria on the southern tip of Vancouver Island, Canada, and has a history of about 150 years. The art of mural painting has transformed the town, which once relied on the forestry industry as its bloodline to survive, and has injected new energy into the development of the town's tourism industry.

The government played a very important role in the transformation and revitalization of the town by launching the Town Revitalization Project and inviting renowned artists from all over the world to dedicate their efforts to painting twelve murals on the walls of the town (five in 1982 and seven in 1983).

The murals depict the logging history and customs of the centuries-old town, and are an example of modern art and traditional heritage. Gradually attracted a lot of tourists to the town to play and sightseeing, but also attracted other artists to join the team painted murals, so far there have been 39 large wall paintings (such as including small murals about 3,000 or so), 8 pieces of sculpture, and thus the formation of the mural festival, and then the related tourism industry began to shine, a silent town began to enjoy the outdoor art gallery of the United States.

The town is located in Fangzi District, Weifang City, Shandong Province, the Jiaoji Railway Fangzi section of the development of the two sides of the axis, was once a German and Japanese colony, the original is the old district of Fangzi, due to the coal mining, railroad diversion of the historical reasons, in recent years, so that the old Fangzi district gradually silent, lost the past prosperity, began to develop in 2008. The construction was started in 2008.

Driven by cultural creativity, this once abandoned and dilapidated complex has been revitalized. The use of German construction of railroad facilities along the line in the former Fangzi Railway Station to build the Jiaoji Railway Museum; the use of German-style buildings relatively independent of the courtyard founded in Shandong's "798" art district opened oil painting base;

The use of a hundred years of history of old houses, alleys, railways, old railway stations, small hotels, In the renovation of the town of Fonzie, the German architectural features are fully preserved, reflecting a higher level of aesthetic connotation.

After the completion of the renovation of the town, a number of exchanges have been organized, such as the "Stupid Fonz" Chinese Oil Painting Invitational Exhibition, the 2010 National Table Football Tournament, the Contemporary Russian Oil Painting Exhibition, the "Research and Transcendence" - the Second Chinese Small Painting Exhibition, and the "Chinese Small Painting Exhibition" - the Second Chinese Small Painting Exhibition, which was held in Beijing.

Secondly, these towns have fully developed their local resources , rather than blindly seeking the ocean and seeking the big, realizing the development characteristics of the town's surroundings and the local humanities resources ****birth ****growth.

Thirdly, the scale of these towns is relatively moderate , neither blindly spreading the pie, nor any business can move in. They make the industry more cohesive and the characteristics more obvious by setting the threshold, so the core competitiveness can be imagined.

Finally, these towns let us see intuitively that they have done a good job of positioning in the initial planning and construction, and are relying on the core competitiveness of the town to dominate in the regional characteristics of the cultural and creative towns.

We hope that all cultural and creative towns should form their own styles in line with the characteristics of the towns mentioned above, and become a creative and long-lasting vitality town.

And in China, facing the construction of small towns into the 2.0 era, how can small towns find their own characteristics, how to enrich their own industrial development, and what is the difference from the perspective of top-level design and planning?