What is a dealer?

The differences between distributors and dealers are as follows:

First, the channels are different.

The difference is that dealers generally only do channels instead of terminals, and dealers mainly face end customers.

Second, the agents are different.

Distributor is officially authorized by the manufacturer, and can generally sell all products and handle business on behalf of the manufacturer.

Third, the authorization is different.

Although dealers can buy products from manufacturers, there is no original authorization.

Specific introduction of distributors and dealers:

Distributor refers to a unit or individual who only owns sales or services in a certain area and field. Distributors have independent operating institutions, have commodity ownership, obtain operating profits, operate in a variety of ways, and their business processes are not restricted or rarely restricted by suppliers, which are equal to the responsibilities and rights of suppliers.

Distributor is a long-term, stable, cooperative and win-win marketing strategy between the company and users, which has formed a perfect online and offline sales platform and provided users with pre-sales, in-sales and after-sales services with sincere attitude.

Dealers bear the risk of pressing goods, which is equivalent to the logistics warehouse of the product side and needs a large amount of chassis. The price of goods received by dealers is generally fixed, and they can enjoy different accounting periods according to the situation; Dealers can get rebates from the factory by filing with the factory, and if they sell to a certain amount, they will enhance their enthusiasm to become dealers.