Traditional Culture Encyclopedia - Traditional festivals - Brand image of China Taiping

Brand image of China Taiping

20 1 565438+1October1,China Taiping insurance group has carefully created a brand-new brand image-"Taiping Jixiang".

The idea of "auspicious image of Taiping" originated from the brand name of "China Taiping". By digging deep into the historical and cultural connotation, we get inspiration from the traditional auspicious pattern of the Chinese nation "Taiping auspicious image", which produces the brand image of "Taiping auspicious image". The "Taiping Auspicious" launched by China Taiping this time is a blue elephant carrying a vase. Its body is round as jade, with big ears and lotus feet. "Taiping" Aquarius and "Auspicious" Ruyi Saddle adopt enterprise standard colors, showing a gradual blue-green effect, and are inlaid with dark lines such as Phnom Penh and Xiangyun, implying peace, auspiciousness and prosperity. "Taiping Jixiang" has a novel overall image, excellent design and exquisite details, which embodies the quality consciousness of China Taiping.