Eliminate traditional vegetable market

It is estimated that the fresh market in China is about 4 trillion yuan. Freshness is just a need in life. Although it doesn't cost much each time, the repurchase rate is extremely high if you buy it every day. There are a large number of fresh supermarkets all over the country, but even so, there is still no fresh enterprise occupying absolute market advantage.

Compared with traditional vegetable market, fresh supermarket

With the continuous development of social economy, it is only a matter of time before fresh supermarkets replace traditional vegetable markets. Compared with the traditional vegetable market, the fresh supermarket has many advantages, such as clean environment, clear commodity display, fresh and healthy ingredients and thoughtful service. For the traditional vegetable market, there are two possibilities for its future development: one is to change its disadvantages in health, environment and service and develop it into a larger fresh supermarket; One is to remain unchanged and gradually be replaced by fresh supermarkets over time.

The younger generation is getting married and their shopping habits are changing.

With the younger generation getting married, they should also start buying food and cooking by themselves. For the generation who don't buy food often, the messy shopping environment of traditional vegetable market makes them very resistant. Compared with the shopping experience, fresh supermarkets are more willing to choose. The change of shopping habits has also gradually reduced the competitiveness of traditional vegetable markets.

The market is large, and there are no leading enterprises.

The development of society has brought great development potential to the fresh food industry, except for factors such as just-needed, high repurchase rate and young consumers becoming the main force. Capital found that there are no leading enterprises in the fresh food industry, and even the best fresh food brands in China may only occupy less than 1% of the market. There's a chance. If we can seize more market share first, we can get more benefits in the industry.

For capital, there are many places we can't see in the development of fresh food industry. But for ordinary consumers, they only look at the price, environment, service, freshness and health when shopping in fresh supermarkets. Therefore, fresh supermarkets, big or small, can only be truly competitive in the industry if they do these things well.