What is the difference and relationship between public relations and advertising?

Public relations communication focuses on establishing the influence of enterprises and brands, while advertising focuses on enhancing popularity and promoting sales;

2. Different ways:

Public relations adopts a slow way, pays attention to communication, implicitly expresses and bypasses, and advertisements adopt a big bang way, directly introducing and attacking;

3. Different principles:

Public relations is authentic, based on the principle of winning the public's goodwill, trust and support, while advertising is based on the principle of attracting attention, promoting products, stimulating the desire to buy and eventually expanding sales;

Contact: Both of them have the characteristics of relying on the media to spread information.

4. Different strategies:

The effect of advertising is partial and tactical. The influence of public-private relationship is strategic and overall.

Extended data:

Public relations, that is, public relations, are social relations between social organizations and the part of the public that constitutes their living environment and affects their survival and development. It is a science. In order to achieve a specific goal, an organization establishes good relations between employees inside and outside the organization and between organizations.

According to Edward bernays's definition, public relations is a management function, and policies and procedures are formulated to gain public understanding and acceptance. It is a conscious management activity. The establishment of good public-private relations in an organization needs the planning of good public-private relations activities to implement and realize.

Broadly speaking, advertisements refer to advertisements that are not for profit, such as government announcements, notices and statements of political parties, religions, education, culture, municipalities and social groups.

In a narrow sense, advertising refers to advertisements for profit, usually commercial advertisements or economic advertisements. It is a means for industrial and commercial enterprises to spread commodity or service information to consumers or users in a paid way through advertising media. Commercial advertisements are such economic advertisements.

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