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2. Explore the causes of cultural conflicts.

There are many reasons for the cultural conflict between China and the West. The fundamental reason is that China and the West have different cultures and different historical backgrounds, which will inevitably lead to differences in people's thoughts and behaviors, and even conflicts. Let's take a concrete look at the main reasons below.

2. 1 There are differences in thinking patterns.

Culture will affect people's views and understanding of foreign things. Different nationalities have different cultures, so there must be differences in thinking patterns, which is particularly obvious between eastern and western cultures. The western cultural thinking mode pays attention to logic and analysis, while the eastern cultural thinking mode shows the integrity of intuition, which is also the characteristic of China's traditional cultural thinking. Due to the influence of this traditional culture, people in China often attach great importance to intuition, pay attention to the experience and feelings in the process of cognition, and often experience and feel "measure people by themselves" in contact in this way. Compared with the thinking mode of westerners, this thinking mode of China people has obvious generality and fuzziness, and gradually, it will form a mindset, which can be explained as the process of recognizing and simplifying the classification and perception of foreign objects. In essence, the mindset often ignores the differences of individual things and exaggerates the cognitive attitudes related to other social groups, which are often emotional and accompanied by fixed beliefs. Among all the stereotypes, some are correct, but others are wrong, which will directly affect cross-cultural communication and cause communication failures.

2.2 There are various standards of conduct.

The specific meaning of code of conduct refers to the moral norms and codes of conduct accepted by the society. Simply put, it tells people what standards should be formulated and what standards should not be formulated. When people from different cultural backgrounds communicate, it is a common phenomenon to apply their own code of conduct in society to determine the rationality of each other's behavior. Because of the differences in the code of conduct between the two sides, misunderstandings, unhappiness and even worse results often occur. For example, in China, it is unfriendly to pat a child on the forehead, but in western countries, it is a very disrespectful practice, and parents will be very angry about it. Therefore, whether the code of conduct can be correctly identified and applied in cross-cultural communication is an important factor to ensure the smooth progress of cross-cultural communication. To ensure the smooth progress of cross-cultural communication, we must understand each other's code of conduct, especially that any behavior is forbidden. The best way is to follow the principle of doing as the Romans do.

2.3 Different value orientations

People's communicative competence is produced in the process of socialization and is bound to be linked with values. Every culture has its own unique value system, which can help people understand different beauty and ugliness, good and evil. This is the philosophy, moral standard and code of conduct of people's life. However, it can't exist without specific culture. Each culture has different criteria. One culture thinks it is good and another culture may think it is bad, but they all have their own rationality in their own cultural system. It can be understood that one value standard is advanced and the other value standard is backward. Take the change of Chinese and Western culture as an example. In China culture, people admire modesty and prudence, pursue the happy-go-lucky situation, and don't like to be competitive. At the same time, social customs often crowd out individuals who are too prominent. As the saying goes, "Doing is better than listening, and people must do it." In China culture, the collective orientation is dominant, and the pursuit of individual development is regarded as a serious individualism, which is bound to be condemned. However, western culture advocates individualism extremely, and "being content with the status quo" is regarded as a sign of lack of enterprising spirit, a synonym for laziness and incompetence, and individuals are not valued by society. People-oriented thought is rooted in their hearts. People advocate independent thinking and judgment, rely on their own abilities to realize personal interests, and think that personal interests are supreme.