Traditional Culture Encyclopedia - Traditional festivals - The joint creation of watchmaking brands and artists is not just a watch.

The joint creation of watchmaking brands and artists is not just a watch.

Zhong Tianyang

Cross-border cooperation between watchmaking brands and art masters has long existed. The most common operation is to extract the works of masters of art and appear on watches in the form of design elements. With such a watch, collectors can have a wonderful connection with watchmaking technology and artists at the same time. However, such a clear form seems to be unable to satisfy people's imagination of cross-border. Therefore, some brands use watches as "canvases" to draw an artist's beautiful dream, which will arouse your * * *; Some watchmaking brands abandon the carrier such as wristwatches and help artists to freely create their own works of interest, perhaps a piece of music, an exhibition or a movie-art and watchmaking technology and even watchmaking spirit have formed a deeper integration.

Realize a space dream for me

RM 52-05 pharrell williams tourbillon Watch

"Grow up and fly a spaceship" is the most common and touching dream of many generations born at the end of last century-the famous musician Farrell? So is pharrell williams. This talented and award-winning singer, songwriter and producer has always been a brand friend of richard miller. When RICHARD MILLE proposed the first wristwatch named after Farrell, Farrell immediately looked back on his childhood for inspiration.

Famous musician Farrell? Pharrell williams and richard miller jointly launched RM 52-05 pharrell williams tourbillon wristwatch to realize the dream of space exploration.

"I have always been fascinated by the feeling of looking up at the sky. What can inspire you more than the unchanging space in front of you? ..... I can feel all the subtleties in the grandeur. It is the starting point and the end point. " Farrell used the word subversion to describe his music. His creative world lies in shifting the focus and looking for a new perspective from unexpected cooperation. The "shock" of RM 52-05 pharrell williams tourbillon watch comes from the complete reversal of 180 degree field of view. When we stare at the watch, we realize that we are actually staring at ourselves in the vast space. The beautiful reflection in the distance is fixed on the astronaut's helmet.

RM 52-05 pharrell williams tourbillon Watch

Just like building the space shuttle, the bottom plate of RM 52-05 tourbillon movement is a five-grade titanium alloy. Through it, we can get a glimpse of the five-grade titanium alloy bridge plate, and its hollow structure echoes the rocket launch pad from a distance. The floor is also decorated with a large blue sandstone glass mosaic, which is reminiscent of outer space and the edge of the universe full of stars.

RM 52-05 pharrell williams tourbillon Watch

Astronaut helmets are carved from five-grade titanium alloy and hand-painted with permanent pigments. Valles Marineris, named after Mariner 9, the first probe launched by humans to Mars, is presented on the dial, which makes people feel like they are in a dream scene. The carving process vividly captures the reddish-brown desert at the bottom of the canyon wall and its majestic charm of 7 kilometers. Therefore, enamel painting must adopt rich and varied color changes. Different from the traditional large enamel made by adding different pigments, the color gradient from orange to red and from blue to black is made by coating pigments layer by layer and repeatedly firing at a high temperature of 850 degrees Celsius.

This cosmic timepiece also uses other innovative technologies. Brown cermet combines the lightness of titanium alloy with the hardness of ceramic. It is composed of zirconia metal matrix and high-performance ceramic reinforced materials, and has a refreshing brown and metallic luster. Carbon TPT carbon fiber is used in the middle part of the case, which is well known in the aviation field. The hands and bridge on the back of the watch are hollowed out, echoing the rocket launching platform or satellite arm. The crown is designed according to the rocket cabin, and even the surrounding rubber has the unique outline of the rover tire.

Let time bloom in Murakami Takashi.

Hublot Hublot Classic Fusion Series Murakami Takashi Watch

Sunflower series, which made Murakami Takashi, the master of art, famous in one fell swoop, put hope and struggle behind the cycle of life, all kinds of things and people in a seemingly happy state, and became the symbol of a generation of young people, as well as the representative work of Murakami Takashi's "Declaration of Childishness". This year, Hublot teamed up with Murakami Takashi for the first time to inject new vitality into timepieces with the theme of "Sunflower".

Sunflower series that made the artist Murakami Takashi famous.

Hublot often cooperates with world-renowned creative people, including Shepard Fairey (aka OBEY), Marc Ferrero, Richard Orlinski and Maxime Plescia-Buchi. Today, the brand's partner lineup has grown again, welcoming Murakami Takashi, an internationally renowned contemporary artist, for the first time. Its distinctive modern artistic style subtly embodies the inheritance and integration of Japanese traditional culture and popular culture. He skillfully combined advanced multimedia tools with traditional Japanese crafts such as gold foil painting and successfully created a unique and distinctive style. As a real rock star in the contemporary art world, Murakami Takashi named his art movement with his own word "Superflat", which just expressed the brand spirit of Hublot's "being different, unique and daring to be the first".

Hublot Hublot Classic Fusion Series Murakami Takashi Watch

In February, 2020, Murakami Takashi visited Hublot Watchmaking Factory for the first time, where he got an in-depth understanding of the brand's avant-garde innovative watch design and precise watchmaking technology. This visit also laid the foundation for the birth of the classic fusion series Murakami Takashi watches. Inspired by Murakami Takashi's iconic sunflower totem, this innovative watch is decorated with sunflower patterns on the inside and surface. Thanks to the ball bearing system independently developed by Hublot engineers, the petals of sunflower can rotate skillfully, which is amazing. The flower heart of sunflower is embedded in the sapphire mirror, which creates a unique stereoscopic visual effect for the brilliant and extraordinary smiling face.

Murakami Takashi wears Hublot classic fusion series Murakami Takashi watches.

The classic fusion series Murakami Takashi watch adopts Hublot's iconic "all black" style, which has great visual impact. This style was created and introduced by Hublot in 2006, which happens to be one of Murakami Takashi's iconic artistic features, and the two coincide. In order to present a more striking "all-black" visual effect, the petals (inlaid with 456 diamonds) and stamens (inlaid with 107 diamonds) of sunflower are inlaid with black diamonds. This watch is limited to 200 pieces.

Helping female art pioneers

The joint creation of watchmaking brands and artists is not necessarily a watch. Sometimes, a pure work of art will have more profound significance than a limited edition timepiece. In order to praise the deep feelings between the brand and the film art and interpret this indissoluble bond from a contemporary perspective, BVLGARI Bulgari, as the official jeweler of Tribeca Film Festival, and Tribeca Studio * * * filmed a series of micro-movies spanning many years, explaining the wonderful stories of elegant women breaking through tradition and breaking through cultural imprisonment. The two films released this year are Lot 448 and Ezinma, both of which focus on independent and free female artists. In the era of great cultural change, they opened up a new world in the male-dominated field and performed a wonderful and fascinating life.

Film stills no.448

The film Lot 448, directed by Bella Monticelli, tells an inspirational story about Lynda Albertson, CEO of the International Association for Research against Art.. The Federation is committed to preventing and combating art crimes and forgery crimes, and tracing and returning stolen works of art. In this film, Ms. Linda Albertson tried her best to stop the story of priceless stolen works of art from being auctioned.

Stills of the movie Ezinma

The film Ezinma is directed by Alison Chanique and tells the story of a violinist who subverts the classical music world. Ezinma is a maverick and never sticks to the rules. After receiving strict classical music education, she used what she learned to create a brand-new cross-border music school with her own personal style. With her outstanding musical talent, Ezinma once caused a sensation on social media, and then cooperated with world-renowned artists such as Beyonce. In this film, the talented artist constantly breaks through the convention, gives back to the groups that classical music has never touched, and skillfully uses scientific and technological means to establish contact with the target audience in various innovative ways.

A wonderful encounter with extraordinary creativity

Audemars piguet and musicians jointly launched the musical series "180".

Music producer Tchak? In the studio with supermodel Cindy Bruner.

From June 1 1 to March 5438+0, 2026, Airbnb will release these creative music masterpieces on social networks and official website. By encouraging new artists to boldly explore diverse fields and break through the traditional barriers of music, this mini music series presents different challenges faced by individuals and groups in the process of co-creation, and also allows the audience to explore the source of rich creativity at close range. This music series is part of the music project started by Audemars Piguet 20 19. Airbnb aims to create a unique music experience for all music lovers through this project.

The first episode of 180 series is called Le langage des? The Language of the Soul (Mes), directed by Anissa Bonnefont, a French film director, shows how to combine the two worlds of fashion and music skillfully through an unusual creative cooperation. In the recent documentary "Pastime" (20 19), she recorded the psychological process of fashion designer Olivier Rousteing looking for her birth mother through "focus plane", which was full of dramatic tension. This film won the Best Documentary Award specially nominated by the judges of the Tribeca Film Festival in New York in 2020, and was nominated for the Cesar Award in 2020.

Music producer Tchak? French film director Anisha Bonifang.

In this episode, Anissa Bonnefont brought her keen sense of fashion into the music world, cleverly capturing Cindy Wilson, a French supermodel and social activist, and Chuck, an electronic music composer and producer. A wonderful and extraordinary collision of inspiration between them. Under the influence of famous DJ and music producers martin garrix, Avisi and calvin harris, Chuck? In 20 19, he made his mark on the international music stage and released his first single "Alive", which was the first attempt to combine cold music, electronic dance music, urban rhythm and piano timbre.

French supermodel and social activist Cindy Bruner.

Proofreading: Zhang Yan