What does the e-commerce conversion rate mean?

System: IOS 15.5

Software version: Taobao 10. 14.0

The conversion rate of e-commerce refers to the ratio of the number of visits by users to the total number of visits. The calculation method is: conversion rate = (number of customers making purchases/number of all visitors to the store) × 100%.

The conversion rate is an important indicator to measure the performance of the operation team, which can be improved by optimizing pictures and copywriting, reducing prices, packaging, sending or buying, and increasing sales.

When analyzing Taobao data, click rate, conversion rate, etc. It is often analyzed by everyone, and it can be seen that those aspects of the store are not good enough. If the conversion rate of Taobao stores is low, we must first consider whether there is traffic in the stores. Traffic is the key to improve the conversion rate, so drainage has become the daily work of sellers. Conversion rate is the core of store operation. Without traffic conversion, everything is empty talk, and the improvement of conversion rate will also affect the natural search ranking.