Traditional Culture Encyclopedia - Traditional festivals - Why can't most Japanese people accept that the goods they buy are displayed in Alipay?
Why can't most Japanese people accept that the goods they buy are displayed in Alipay?
So, why are the Japanese so resistant to third-party payment? Does Jack Ma's Alipay have a market in Japan? Ma Yun's Alipay and Ma Hua Teng's WeChat payment have landed in Japan. By the end of 20 17, Alipay had signed 45,000 stores in Japan. Japan's major duty-free shops, department stores and electrical appliances stores not only introduced Alipay and WeChat payment, but also occupied three major convenience store groups in Japan, namely 7. 1 1, Quanjia and Rosen. The total number of stores exceeds 40,000.
Numerically, we are sometimes excited because China's mobile payment method has entered the market of developed countries like Japan. But after careful analysis, who are the customers who use Alipay and WeChat payment in Japan? It can be said that 99% of them are Japanese tourists and business travelers, and there are also overseas students from China. The proportion of Japanese will not exceed 1%.
What does this mean? It shows that the Japanese don't use Alipay from China at all, and Alipay relies on China people to keep up the show in the Japanese market, but it doesn't really enter the Japanese market.
Why is this happening? One of the simplest and most direct reasons is that the Japanese can't open accounts on Alipay and WeChat because they don't have the account number of China Bank and China's mobile phone number. Then why do about 1% of Japanese also pay with Alipay and WeChat? Because most of these people live and work in China, have bank accounts in China, and occasionally go back to Japan to use Alipay.
Then, the Japanese don't use Alipay in China. Do they have anything similar to Alipay and WeChat payment? Strictly speaking, no, how high is the proportion of Japanese people using cash, as high as 70%. Therefore, when girls in China meet their boyfriends for their birthdays and are worried about what gifts to give, girls in Japan have neatly walked into a department store and bought a man's wallet, because wallets are still a necessary personal item for everyone in Japan, just like handkerchiefs.
You must be curious after reading this. Now people go out with wallets? Yes, Japanese people, including me, must bring wallets when they go out, not just mobile phones. Japanese's resistance to third-party payment means is restricted by consumption habits, money concepts and laws.
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