Traditional Culture of Four Seasons Songs

The culture of Confucius Temple should be called Qinhuai Culture/w/2005-10-31/08407314702s.shtml.

Qinhuai District is located in the south of the ancient capital Nanjing. Because Qinhuai River runs through the whole region from east to west, it is named "Shili Qinhuai". The Qinhuai River under the Sound of Paddle by Zhu Ziqing and Yu Pingbo praised the beautiful scenery here. Today, the famous tourist attraction Nanjing Confucius Temple is located here. Due to the long historical span, Qinhuai culture has retained a rich and relatively complete historical and cultural level, with various categories and varieties. There are more than 60 cultural relics protection units at all levels, ranking first in the city and the essence of Jinling culture.

The rich historical and cultural accumulation provides a unique advantage for Qinhuai to develop cultural industries. Since the reform and opening-up, Qinhuai District Party Committee and Government have continuously enhanced their awareness of cultural economy, explored effective ways to transform cultural resources into cultural industries with innovative thinking, and realized the transformation of cultural resources advantages into cultural industry advantages and productivity advantages.

First, develop historical and cultural resources and build a tourism and cultural industry. Tourism has typical economic characteristics and strong cultural characteristics. Culture is the soul of tourism, and tourism is the form of culture. The two complement each other. We adhere to the basic idea of "developing tourism with culture", regard culture as the driving force of tourism development, play the cultural brand and take the characteristic road to build the Qinhuai scenic belt of Shili Confucius Temple in an all-round way and promote the rapid development of cultural tourism. Since 1984, it has actively won the support of relevant state departments and provincial and municipal governments, and has successively invested billions of yuan to develop and utilize historical and cultural resources, restoring and repairing four ancient cultural landscapes: antique architectural landscape dominated by Ming and Qing styles with a building area of 440,000 square meters, ancient religious landscape centered on Dacheng Hall of Confucius Temple, ancient city wall landscape centered on Zhonghua Gate Castle, and ancient garden landscape dominated by Zhanyuan. After years of careful development and construction, the Qinhuai Scenic Belt of Confucius Temple has been successively rated as "Top 40 National Scenic Spots" and "National AAAA-level Scenic Spots". Balkov, Chairman of the Executive Committee of the World Tourism Organization, praised the Confucius Temple as "the essence of China culture". Every year, 30 million to 40 million Chinese and foreign tourists come here for sightseeing, and the tax revenue of Confucius Temple scenic spot accounts for 1/3 of the local available financial resources.

The second is to inherit the tradition of blending writers and businessmen and build a new characteristic cultural market. Qinhuai has been a place where large families live together and merchants gather since ancient times, and the streets are quite prosperous. The integration of temples and cities is a major feature of Confucius Temple area. At the same time, we have built five characteristic cultural markets that meet the cultural consumption needs of citizens and tourists: the antique calligraphy and painting market with a business area of 2,000 square meters, the Confucius Temple flower, bird, fish and insect market, the folk arts and crafts market such as paper-cutting, shadow play, bamboo carving and pyrography, the small commodity market with complete varieties and favorable prices, and the Qinhuai-style snacks represented by the "Eight Wonders of Qinhuai". These markets are welcomed by Chinese and foreign tourists and the general public, with an annual turnover of more than 2 billion yuan, which has achieved good social and economic benefits.

Third, take folk cultural activities as the carrier and vigorously develop festival economy. The most representative are the four seasons songs of culture: Nanjing Confucius Temple Lantern Festival in winter, Confucius Temple Cultural Temple Fair in spring, Qinhuai Community Culture and Art Festival in summer, and Confucius Temple Golden Autumn Food Festival in autumn. In order to increase the "festival" and "fake" economic effects of the "Four Seasons Songs of Culture", we arranged Confucius Temple Lantern Festival, Cultural Temple Fair and Golden Autumn Food Festival during the Spring Festival, May Day and November respectively, which further expanded Qinhuai's popularity and enhanced the attraction of cultural tourism. In 2003, the number of citizens and Chinese and foreign tourists visiting Qinhuai reached 6.5438+0.35 million. On June 7, 2003, the operating income of Confucius Temple Scenic Area was 97.6 million yuan, including 59 million yuan in business income and 6.5438+0.9 million yuan in catering income? Create a new high in previous golden weeks.

The fourth is to excavate and sort out historical and cultural relics and carefully organize the production of cultural fine products. In order to satisfy people's search for Qinhuai culture and strengthen the research on Qinhuai culture, we have compiled a number of ancient local historical documents such as  Temple Pagoda and Jinling Years, edited and published Talking about Qinhuai (three series 12 volumes have been published), Nanjing Confucius Temple-Qinhuai Scenery and Shili.

These efforts have been fully affirmed by relevant departments and society. Qinhuai District has been successively rated as "National Advanced Cultural Area", "National Cultural Model Area" and "Hometown of Chinese Folk Art". We should not only see the achievements, but also see the problems that cannot be ignored. For example, the concept is relatively backward and the awareness of industry management is weak; The development and utilization are "extensive" and the resource advantages are not fully exerted; Small individual scale, weak enterprise competitiveness, etc. This requires us to further emancipate our minds, keep pace with the times, and make the cultural industry bigger and stronger through continuous innovation in concepts, systems and methods, so as to provide support for the coordinated development of the three civilizations.

First of all, we should strengthen industrial awareness and formulate industrial planning. In order to firmly establish the concept that "culture should eat market food and the market should take the road of industrialization", the part of culture that can return to the market must resolutely take the road of industrialization. It is necessary to strengthen leadership, actively coordinate, strive to create a good atmosphere, and work together to promote the healthy and orderly development of the cultural industry. Pay close attention to the formulation of "Qinhuai District Cultural Industry Development Plan", so as to achieve a high starting point for planning and accurate market positioning. Industrial planning should be organically combined with urban planning, and strive for long-term planning, sub-item implementation and gradual implementation. We will take a series of preferential measures in administrative examination and approval, land use, market management and taxation to vigorously support the development of cultural industries.

Second, relying on characteristic resources to develop advantageous industries. The practice of Qinhuai enlightens us that it is promising to vigorously develop cultural tourism with rich cultural resources as the support. In the next step, we will increase investment and comprehensively expand and upgrade the Qinhuai scenic belt of Confucius Temple. Rebuild the Ruins Park and Glass Pagoda of Dabao Ensi Pagoda in Jinling, and rebuild a number of new cultural tourist attractions such as Zhouchu Reading Platform and Li Bai Phoenix Pagoda; Open up the Qinhuai River water customs tour line, the land folk custom tour line and the Ming city wall aerial landscape tour line; Create a tourism brand of "staying in Qinhuai" and create a beautiful artistic conception of "eating snacks, staying in Qinhuai, visiting scenic spots, enjoying elegant music and visiting night markets"; We plan to build a number of landmark facilities such as Qinhuai Tourism Culture Center and Qinhuai Folk Art Exhibition Hall, and introduce a number of high-end large-scale leisure and entertainment places such as bars, book bars and teahouses to develop and expand the tourism culture and leisure industry.

Third, actively guide consumption and expand the cultural market. To meet the market demand, set up Qinhuai cultural tourism product research and development center, build a number of large-scale production and sales enterprises, launch more tourism cultural products with Qinhuai characteristics, and enhance the effective supply capacity of cultural products. Create a good environment, improve the environmental level and service level of antique calligraphy and painting, flowers, birds, fish and insects, catering and entertainment, enhance the attractiveness of the market to citizens and tourists, and stimulate tourists' interest in consumption. Increase marketing investment, vigorously publicize the scenic spots and activities of the Confucius Temple Qinhuai scenic belt through media, internet, tourism fairs and other channels to attract more tourists to visit Qinhuai during holidays.

Fourth, intensify reform? Accelerate institutional innovation. To realize the "three transformations" of the functions of cultural administrative departments: from managing cultural system units to managing cultural undertakings and cultural industries in the whole region, from focusing on "running culture" to "managing culture", and from relying mainly on administrative means to relying mainly on economic and legal means. We should actively promote the reform of cultural institutions, implement classified guidance and explore new management and operation methods according to the different nature of public welfare, public welfare operation and operation. It is necessary to reform the way of government investment and gradually change from investing in cultural institutions to investing in projects. Actively introduce private capital and foreign capital to set up various cultural enterprises, and form a new pattern of cultural industry development with "diversified investment and coexistence and competition of multiple ownership systems".

Fifth, cultivate cultural talents? Develop the first resource. Strengthen the construction of talent team in cultural system, implement a new employment system with "appointment system" as the main body, and promote people to give full play to their talents. Strengthen the construction of folk artists, establish Qinhuai folk artists association and Qinhuai folk art school, so that Qinhuai folk art can be passed down from generation to generation and carried forward. Introduce high-level cultural talents, especially management and brokerage talents, to serve Qinhuai. Improve the incentive mechanism for cultural talents, establish a performance-oriented talent values with innovation ability, creative achievements and business performance as the main criteria, and encourage cultural units to reward high-level talents with outstanding contributions.

The five-year-old Nanjing Confucius Temple-Qinhuai Scenic Belt has entered the final stage. The reporter found that Confucius Temple has done a lot of useful explorations in how to make elegant culture and folk culture live in harmony, how to show the characteristics of temple-city integration, and how to manage open scenic spots.

"Learning from the temple" recalls the soul of culture.

Entering Dacheng Hall in the center of Confucius Temple Scenic Area, tourists are attracted by the colorful stone mural "Confucius Picture" on the surrounding walls. According to the tour guide, this is one of the treasures of the Confucius Temple. There are 38 paintings, which were made by more than 300 craftsmen in Yueqing, Zhejiang Province in three years. "At that time, it cost 5.8 million, and now it is worth over 100 million."

"When will the murals be available?" "It has been here since 1998." The reporter was surprised: I don't remember anything. The tour guide said: "In the past, there were more than a dozen booths in the temple, and all the murals were humiliated. The booth was cleared, the lights were on, and the walls were all bright. "

The Zunjing Pavilion behind the Mingde Hall has always been the office of the scenic spot management organization. Now, the management office has moved, and Sir Joe Witt, an Englishman who is a "foreign monk", moved in to set up the Confucius Institute, making it a "China Salon" for foreign tourists and Nanjing foreigners.

Celebrities, Wu and Lin Zexu, who came out of Jiangnan, another cultural center of Confucius Temple, now tell people with vivid bronze statues that there used to be 20,644 rooms here, which is the largest imperial examination room in China. The person in charge of Qinhuai District Tourism Bureau said that the scenic spot will rebuild Jiangnan Palace Garden, and relevant historical materials are currently being collected.

Confucius Temple, the soul of culture is being recalled. Primary school freshmen in Nanjing held a "Opening Ceremony" in Dacheng Hall. Students like to "jump over the dragon gate" and "worship the stars" in Jiangnan Gongyuan, and folk ticket lovers like to play Hanfu show here ... From June to September this year, there were 500,000 tourists in Dacheng Hall and 0/40,000 in Jiangnan Gongyuan/KLOC, up by 20% and 52% respectively over the same period last year. During the Eleventh Golden Week, the scenic spot received 1, 2 1 10,000 person-times, up by 2 1% year-on-year.

Correct the unbalanced balance, and "literature" and "business" will merge again.

As night falls and the lights are on, there are more original boats in Qinhuai River. After crossing Yuanjiaqiao, a water street with a length of 280 meters and a water width of 7- 12 meters is zoned. On the banks of three stone bridges, Yuanjiaqiao, Yinfeng Bridge and Banqing Bridge, across the street, five high-end clubs opened their doors to welcome guests, displaying the traditional songs and dances, calligraphy and painting, special catering and folk skills of Chyi Chin, attracting countless tourists. Looking out of the window, guests can also watch the live performance "Sleeping at Qinhuai at Night" on the water in Bailuzhou Park.

The person in charge of the management office of the Confucius Temple-Qinhuai Scenic Belt said that the unity of the temple and the city and the harmony between elegant culture and folk culture are the indelible characteristics of the Confucius Temple. People don't like the commercial atmosphere of Confucius Temple, in fact, they don't like cities that lack cultural atmosphere. Flip-down version A7

Continued from the A 1 version, once, a shop was opened on a broken wall, emphasizing "business" over "literature", and Confucius Temple became a distribution center for small commodities; Now, it is necessary to correct the unbalanced balance and reintegrate "literature" and "commerce".

The occupied market has been demolished. Since 2000, more than 65,438+0,000 pavilions have been demolished, and more than 600 shops in Dongshi, Xishi and Jinling Road have been rebuilt. Invite projects with Qinhuai cultural characteristics to settle in the folk art grand view garden of Confucius Temple behind Jingge Pavilion. The best folk artists in Nanjing set up handicraft workshops such as lighting, paper-cutting, folding fans and pyrography, held live exhibitions and took apprentices here.

The combination of management and service is the unremitting pursuit of scenic spots.

The biggest difficulty in the management of Confucius Temple is openness. Since the Golden Week this year, the Confucius Temple Scenic Area has been under 24-hour management. In the past, the staff of the scenic spot went to work at 9: 00 p.m. and got off work at 10: 30. All kinds of vehicles broke into the scenic spot to cut corners, and even the barbecue stalls came in, which made it smoky. Now the east and west archways are equipped with electric doors, and managers can manage them 24 hours a day. The problem has been solved.

Management in service is the pursuit of scenic spots. In Juxing Court, a tourist with a northeast accent asked, "Where is the best snack?" The staff replied: "Song Lian snacks in Zhuangyuan Building, Muslim snacks in Qifangge, Qinhuai snacks in Yiqinglou, club snacks in Shuijie, and people snacks in the West Square of Confucius Temple all have their own characteristics, high, medium and low, depending on which one you like." The central square is full of land and gold. Juxing Court used to rent it out to merchants at a price of several hundred thousand yuan a year, but now it has become a tourist consultation service center. Four tourist consultation service centers have been set up in the scenic spot to provide consultation, lost and found, trolleys, strollers, umbrellas and other services. Since the beginning of this year, the scenic spot has achieved zero complaints.

The management of Confucius Temple is still difficult. The property rights of scenic houses are diversified, and it is difficult to unify the format and management methods. However, the Confucius Temple-Qinhuai Scenic Area is about to add two "protectors". 1. The Master Plan of Nanjing Confucius Temple-Qinhuai Scenic Belt, which is expected to be implemented on June 5438+1 October1next year, defines the scope of scenic spots, infrastructure and equipment, commercial control, where to move in the future 12, etc. The other is the Regulations on Qinhuai Scenic Belt of Nanjing Confucius Temple, which is tailor-made for the scenic spot. There are targeted regulations on the maintenance of scenic spots, the management of pedestrian streets, the entry of formats and penalties.

The Confucius Temple, which is a blend of ancient and modern times and is suitable for dynamic and static, will present a feast for tourists from all over the world.

1, the landmark buildings along the Qinhuai River, the essence of Qinhuai scenery, Nanjing folk customs, snack centers and night markets are also very prosperous, which can be described as the place with the most old Nanjing flavor.

Every year, from the first day to the eighteenth day of the first lunar month, the Confucius Temple Lantern Festival (Jinling Lantern Festival) is held here, which is very lively.

Nanjing Confucius Temple was built in the first year of Song Jingyu (A.D. 1034) and expanded from Gong Xue in the Eastern Jin Dynasty. It is located beside Gong Yuan Street on the north bank of Qinhuai River. Confucius Temple complex is mainly composed of Confucius Temple, Gong Xue and Jiangnan Palace Garden, which is the essence of Qinhuai scenery.

Confucian temple

Confucius Temple is full of Ming and Qing colors. It takes Dacheng Hall as the center and forms a central axis from Zhaobi to the north and south of Weishan. The left and right buildings are symmetrically arranged, covering an area of about 26,300 square meters. Surrounded by high walls, there are gates and watchtowers.

Central Temple: Eight ginkgo trees are planted in the courtyard, and the ancient lights are symmetrical. A straight stone tunnel in the middle leads to Danyong in front of Dacheng Hall. This Danyong is a place where music and dance are held when offering sacrifices to Confucius. In the middle stands a bronze statue of Confucius, which is 4.18m high and weighs 2500kg. This is the largest bronze statue of Confucius in China.

Dacheng Hall: The main hall of Confucius Temple, with a height of16.22m, a width of 28. 1 m and a depth of 21.7m.. The largest portrait of Confucius in China hangs in the center of the hall, with a height of 6.50m and a width of 3.15m. The furnishings in the hall imitate fifteen kinds of ancient musical instruments such as chimes and chimes 2,500 years ago, regularly play ancient songs and elegant music, and perform large-scale Ming Dynasty music and dances reflecting the ritual music of offering sacrifices to Confucius, so that the audience can hear the "music of bells and drums" and "the sound of the piano" in the Spring and Autumn Period, and show the style of another ancient music more than 2,000 years ago. The main hall is surrounded by murals of Confucius' performance drawings, which have both form and spirit.

Culture and Art Exhibition: The Rain Flower Stone Exhibition, known as "One of the Best in China", is displayed in the stele gallery of the Central Temple. Exhibitions of other historical relics and artworks are often held in Dacheng Hall to promote the long-standing culture of the Chinese nation.

Gong Xue

Go out from the back door of Dacheng Hall and enter the Gong Xue tourist area. In the imperial examination era, Gong Xue was the highest institution for students in this province to study. In order to educate scholars and gradually learn to follow the way of sages and saints, Gong Xue always worked with Confucius Temple. As the center of ancient culture and education in Jiangsu, Gong Xue is located behind Dacheng Hall, with Mingdetang and Zunjingge as the main body, and the plaque of "Southeast First School" was inscribed by Qin Dashi, the champion of the late Qing Dynasty.

Jiangnan gongyuan

Gong Yuan was built in the fourth year of Xiaozong in the Southern Song Dynasty (1 168). Due to the rich cultural resources in the south of the Yangtze River, reference scholars are increasing day by day. In the Yongle period of the Ming Dynasty, Yin Fu's Huanggong Yongyuan Temple and Qin Gui's son Beixi Temple were confiscated and converted into "Jiangnan Palace Garden". The scale is large, the area is wide, and the number of houses ranks first in the country.

Gate of the Palace Garden: The door is hung with the words "Mingyuan Building" in gold, and the external wall is embedded with the "Jinling Gong Yuan Monument", which records the rise and fall history of Gong Yuan.

Mingyuan Building: It is one of the buildings of Gongyuan. It is located in the middle of Hiram's Hospital. Originally, it was used to monitor the behavior of the examinee and whether there were facilities for transferring joints between employees in the hospital. "Mingyuan" means "pursue the distance with caution, and return to the original".

Culture, commerce, snack street

During the period of 1985, the Nanjing Municipal Government restored the ancient buildings of Confucius Temple. Many shops, restaurants and snack bars here were transformed into Ming and Qing styles, and Gong Yuan Street on the riverside was built into an antique tourist and cultural commercial street. Today, it is the most famous pedestrian business district in Nanjing, and it is also the gathering place of Nanjing snacks.

Dozens of raw materials and ingredients such as fresh grass eggs, white sugar, edible salt, soy sauce, lotus seed paste, sesame seeds, duck oil, Chili oil, onion and ginger used in the "Eight Musts of Qinhuai" snacks must meet the requirements, and the menu label of snacks should also indicate the variety name, main raw materials and net content.

The Standard also stipulates the appearance, color, taste and smell of "Qinhuai Eight Unique Snacks". For example, duck oil cake should be golden in color, full in appearance, skin-free and oil-free; Sesame oil hot dried silk requires that the dried silk is as fine as silver, loose and not caked; The net content of tea eggs and spiced beans shall not be less than 30 grams per serving.

It is difficult to eat authentic Qinhuai snacks.

Li's home is next to the Confucius Temple, with delicious beef pot stickers and sweet and glutinous sugar taro seedlings. These delicious foods often make him hesitate. "When I was a child, I asked my family for some money to eat beef pot stickers as soon as I was free. It was the most coveted." When Li said this, he couldn't help swallowing. "It's hard to find it now. Some restaurants have also developed Qinhuai snacks, but they are basically set meals, with a dozen dishes at a time, and the cheaper ones are around 50 yuan. I couldn't help ordering a set last time. That dish of dried silk was swallowed by a small bite and didn't reach my throat. "

"It's like a nondescript commercial street. You have everything you want, a hodgepodge. Although lively, it lacks connotation. " Li said that this year he found more than a dozen classmates and surveyed about 200 local residents and foreign tourists in the street to understand their views on the Confucius Temple and listen to their opinions.

Most people come to Confucius Temple for shopping.

In the survey of 73 local citizens, 42 students came to the Confucius Temple to shop and bargain, 15 people came for a walk, and 10 people came for dinner. In the survey of more than 80 foreign tourists, 3 1 people came to shop, 15 people came here, 19 people were arranged by travel agencies, and only 15 people appreciated the cultural heritage.

The survey results show that among the local residents, 22 people think that the businesses are mixed, 23 people think that the brand characteristics are not obvious, and 12 people think that the planning is unreasonable; Among foreign tourists, 3 1 people think that businesses are mixed, 22 people think that brand characteristics are not obvious, and 20 people think that planning is unreasonable.

After the investigation, Li commented: "Although there are some shortcomings, I must admit that the management of Confucius Temple is much more standardized than before. There are fewer vendors, which are much cleaner, and supporting facilities such as public toilets and parking lots are much better. "

a sigh

What are the characteristics of Nanjing?

Is the commercial atmosphere of Confucius Temple too strong, which has drowned the unique cultural background, as the student survey shows? The reporter made a field visit yesterday.

Before I set foot on Gong Yuan Street, a strong sound mixed with pop music and fast songs went straight to my ears, and the fried smell of stinky tofu and squid came to my face. There are rows of shops on both sides of the street, and signs of hot pot restaurants, shopping malls and food stores are hung on the edge of antique turrets. Walking along the road for two or three hundred meters, there are few goods and shops with Nanjing characteristics, all of which are "Russian Commodity City", "Suzhou Fine Embroidery" and "Yixing Zisha Pot". The reporter turned around in the Confucius Temple area. There are several "Russian Commodity City" alone, and there are more teapots, just a few steps away. "Traditional tapestries and micro-carvings are rare. These foreign commodities are all around, similar to other attractions." Ms. Shen, an old Nanjing woman who lives near Sanshan Street, complained, "Life is good, but tradition is less."

In the crowded market of Confucius Temple, nothing but fans, teapots and jade articles were sold, and some shops were simply closed. A small jewelry store called Gaojia Fabric still opens its doors to welcome guests. The shopkeeper looked at the nearby Russian shopping mall, Suzhou fine embroidery and other shops, and said helplessly, "The Expo Temple composed of these foreign goods almost covers the only remaining features of the Confucius Temple!"

Foreign fast food stands out.

It is more difficult to see the characteristics of food in a shop like this. There are six or seven brands hanging in a snack bar on Gong Yuan Street, all of which are special snacks from all over China. In the center of Confucius Temple, foreign fast food and food also appear frequently. The signs of McDonald's and KFC are very eye-catching, and you can see them hundreds of meters away. A small shop next to KFC sells crispy stinky tofu and cakes.

"Look, it's all foreign and even foreign dishes." A tourist was a little depressed and said that even the authentic traditional snacks in Confucius Temple could not be found. Who knows which is the old brand? Just then, Mr. Zhao of Nanjing interjected: "Don't talk about you, we all taste terrible. Many years ago, you could eat a big bowl of taro seedlings or red bean dumplings for one or two yuan. But now Qinhuai snacks are sold in sets, tens or even hundreds of yuan. Things are exquisite, but the price is unacceptable to most people. "

Battery cars attract customers all the way.

Gong Yuan Street is the main block of Confucius Temple, about 620 meters long. Along the way, clothing, restaurants, tea shops, hotels, teapots, optical shops, photo shops, silk shops and other shops are lined up, with everything to eat, wear and play, but they are arranged in disorder. Along the eastern half of Gong Yuan Street, the reporter roughly counted that there are 50 shops of various colors every few meters, including clothing stores, snack bars and even optical shops, hotels and theaters.

"It feels a little messy." Mr. Bao, who traveled to Nanjing, told reporters that it is incomparable to find a place to eat, because snack bars can hardly be found in various shops. Even in Wuyi Lane, there is a food store. There is a salted duck seller opposite the memorial hall of Xie 'an in Wangdao, and there is a restaurant a few meters away, which I really can't understand.

In the scenic spot, the battery sightseeing bus of "ten yuan for one person, stop at the wave" is even more uncoordinated. (Xie Jingxi)

Department in charge: diversified development is needed.

After the investigation, Li also went to the Confucius Temple Management Office to report relevant issues. Li told reporters that the staff said that the development orientation of Confucius Temple is "culture, tourism and commerce". However, he feels that the current situation should be completely reversed, with business ranking first and the most important culture ranking last. The staff also said that in order to reproduce the traditional characteristics of the Confucius Temple, the Confucius Temple Management Office has taken certain measures. "We standardized snacks, established the Confucius Temple Snack Association, and defined the' Qinhuai Eight Musts' in the new era." A person in charge of the management Committee said. In addition, in terms of protecting traditional culture, they also held activities full of rich traditional culture, such as the ceremony of offering sacrifices to Confucius and the parade of top scholars.

"The Confucius Temple is an old scenic spot, and the planning and layout now is much better than before." Liu Lixin, deputy director of the Qinhuai Scenic Belt Management Office of Confucius Temple, said in an interview that compared with the original, there are fewer vendors and the management is more standardized. However, the development of scenic spots should be diversified. Besides the characteristic rain flower stones, salted ducks and brocade in Nanjing, we need to introduce some other things. After all, the needs of tourists are diversified. In addition, the shops in the scenic area will be improved street by street, and the architectural style should be more unified and coordinated with the antique buildings of Confucius Temple. At present, the shops on Zhanyuan Road are undergoing renovation. As for people's suggestion that the shops in Confucius Temple sell much the same things, as a management department, it can only provide macro guidance, but it is difficult to provide specific guidance. In the future, we will continue to develop new Qinhuai specialty products for merchants to choose from.

As for the battery tour bus in the scenic spot, he explained that some tourists had made comments to the management office before, thinking that the scenic spot of Confucius Temple was too scattered and it was very tiring to visit on foot. As a result, the management office has increased the traffic in this scenic spot, which is both environmentally friendly and fast. Of course, the management office will also strictly control the number of such battery cars.

Experts and scholars: We should keep the cultural bottom line.

"Confucius Temple should be the most typical tourist area representing Nanjing's history and culture. We must strive to build and maintain this beautiful business card representing Nanjing. " Zhou Wuzhong, director of the Institute of Tourism and Landscape Studies of Southeast University and doctoral supervisor, pointed out, however, in the development of Confucius Temple, there did appear some unsatisfactory places, such as too many things alienated from Nanjing's cultural heritage. How to build this business card, the government should give more guidance and supervision in the planning.

First of all, there is an overall positioning of the function and style of Confucius Temple Scenic Area. All the projects that enter the scenic spot of Confucius Temple must conform to this overall goal, and a "threshold" must be set, instead of being mercenary. The most obvious thing is that the decoration of foreign fast food such as KFC and McDonald's is out of place, and there is a bright yellow signboard from a distance. In some historical and cultural streets in Europe, these foreign fast food restaurants also "do as the Romans do", making some adjustments in shape and color to keep in line with the local landscape style. In today's market-oriented operation, Confucius Temple Scenic Area does not exclude other businesses and products from entering, but it must meet the requirements and planning.

In addition, Confucius Temple is, after all, the most representative scenic spot in Nanjing's history and culture. We must keep the tradition and the characteristics of Nanjing, and foreign products and shops should be reduced as much as possible.